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Career and Education Opportunities for Public Relations Specialists in Denver, Colorado

If you want to be a public relations specialist, the Denver, Colorado area offers many opportunities both for education and employment. About 8,300 people are currently employed as public relations specialists in Colorado. By 2016, this is expected to grow by 23% to about 10,210 people employed. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $25 hourly or $52,680 annually on average in Colorado. Nationally they average about $24 hourly or $51,280 annually. Jobs in this field include: editorial and design specialist, press secretary, and event promoter.

The Denver area is home to sixty-four schools of higher education, including five within twenty-five miles of Denver where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Denver include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of Colorado Denver - Denver, CO

University of Colorado Denver, , Denver, CO 80217-3364. University of Colorado Denver is a large university located in Denver, Colorado. It is a public school with primarily 4-year or above programs. It has 17,510 students and an admission rate of 68%. University of Colorado Denver has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 121 and seven students respectively in 2008.

University of Denver - Denver, CO

University of Denver, 2199 S. University Blvd, Denver, CO 80208. University of Denver is a large university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,409 students and an admission rate of 64%. University of Denver has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree, postbaccalaureate certificate, master's degree, and doctor's degree which graduated sixty, three, twenty-seven, and eight students respectively in 2008.
  • Public Relations/Image Management, master's degree which graduated 6 students in 2008.

Colorado Christian University - Lakewood, CO

Colorado Christian University, 8787 West Alameda Avenue, Lakewood, CO 80226. Colorado Christian University is a small university located in Lakewood, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,583 students and an admission rate of 32%. Colorado Christian University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nine students in 2008.

University of Colorado at Boulder - Boulder, CO

University of Colorado at Boulder, Regent Drive at Broadway, Boulder, CO 80309-0017. University of Colorado at Boulder is a large university located in Boulder, Colorado. It is a public school with primarily 4-year or above programs. It has 32,191 students and an admission rate of 78%. University of Colorado at Boulder has bachelor's degree, master's degree, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated 213, eight, and thirteen students respectively in 2008.

Regis University - Denver, CO

Regis University, 3333 Regis Blvd, Denver, CO 80221-1099. Regis University is a large university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,238 students and an admission rate of 44%. Regis University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifty-one students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Boxing Promoter

Licensing agency: Office of Boxing
Address: 1560 Broadway Suite 1300, Denver, CO 80202

Phone: (303) 894-7844
Website: Office of Boxing

LOCATION INFORMATION: Denver, Colorado

Denver, Colorado
Denver, Colorado photo by David Shankbone

Denver is located in Denver County, Colorado. It has a population of over 598,707, which has grown by 7.9% over the last ten years. The cost of living index in Denver, 102, is near the national average. New single-family homes in Denver are priced at $223,800 on average, which is below the state average. In 2008, eight hundred thirty-seven new homes were constructed in Denver, down from 1,215 the previous year.

The top three industries for women in Denver are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 25 minutes. More than 34.5% of Denver residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.4%, is higher than the state average.

The percentage of Denver residents that are affiliated with a religious congregation, 53.0%, is more than both the national and state average. The most prominent religious groups are the Catholic Church, the American Baptist Churches in the USA and the Episcopal Church.

Denver is home to the J F Kennedy Municipal Golf Course and the North Marston Filtration Plant as well as Cheesman Park and Bear Creek Park. Shopping malls in the area include Alameda Square Shopping Center, Boulevard Shopping Center and Brentwood Plaza Shopping Center. Visitors to Denver can choose from Embassy Suites Hotel Denver Downtown, Intown Suites Aurora and Denver Marriott City Center for temporary stays in the area.