Career and Education Opportunities for Public Relations Specialists in Colorado Springs, Colorado
Public relations specialists can find both educational opportunities and jobs in the Colorado Springs, Colorado area. There are currently 8,300 working public relations specialists in Colorado; this should grow 23% to 10,210 working public relations specialists in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Public relations specialists earn approximately $25 per hour or $52,680 yearly on average in Colorado. Nationally they average about $24 per hour or $51,280 yearly. Jobs in this field include: public relations assistant, public information officer, and audience coordinator.
There is one school within twenty-five miles of Colorado Springs where you can study to be a public relations specialist, among nineteen schools of higher education total in the Colorado Springs area. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Colorado Springs include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
University of Colorado at Colorado Springs - Colorado Springs, CO
University of Colorado at Colorado Springs, 1420 Austin Bluffs Parkway, Colorado Springs, CO 80918. University of Colorado at Colorado Springs is a medium sized university located in Colorado Springs, Colorado. It is a public school with primarily 4-year or above programs. It has 8,929 students and an admission rate of 69%. University of Colorado at Colorado Springs has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 116 and eleven students respectively in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
Licensing agency: Office of Boxing
Address: 1560 Broadway Suite 1300, Denver, CO 80202
Phone: (303) 894-7844
Website: Office of Boxing
LOCATION INFORMATION: Colorado Springs, Colorado
Colorado Springs is located in El Paso County, Colorado. It has a population of over 380,307, which has grown by 5.4% over the last ten years. The cost of living index in Colorado Springs, 86, is well below the national average.
The three most popular industries for women in Colorado Springs are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 21 minutes. More than 33.6% of Colorado Springs residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.2%, is higher than the state average.
The unemployment rate in Colorado Springs is 7.0%, which is greater than Colorado's average of 6.6%.
The percentage of Colorado Springs residents that are affiliated with a religious congregation, 37.1%, is less than both the national and state average. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the Charismatic Churches Independent.
Colorado Springs is home to the Wilsons Ranch and the Flying W Ranch as well as Garden of the Gods and Acacia Park. Shopping malls in the area include Academy Center Shopping Center, Academy Place Shopping Center and Academy Place Shopping Center. Visitors to Colorado Springs can choose from Days Inn, Antlers Hilton Colorado Springs and Apache Court for temporary stays in the area.