Career and Education Opportunities for Advertising Agents in Aurora, Colorado
Advertising agent career and educational opportunities abound in Aurora, Colorado. Currently, 2,440 people work as advertising agents in Colorado. This is expected to grow 17% to 2,870 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $20 per hour or $42,940 per year on average in Colorado and about $20 hourly or $43,480 yearly on average nationally. Earnings for advertising agents are better than earnings in the general category of Sales and Clerical in Colorado and better than general Sales and Clerical category earnings nationally.
The Aurora area is home to sixty-two schools of higher education, including three within twenty-five miles of Aurora where you can get a degree as an advertising agent. Advertising agents usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Aurora include:
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Johnson & Wales University-Denver - Denver, CO
Johnson & Wales University-Denver, 7150 Montview Blvd, Denver, CO 80220. Johnson & Wales University-Denver is a small university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,454 students and an admission rate of 76%. Johnson & Wales University-Denver has an associate's degree program in Advertising which graduated thirteen students in 2008.
University of Denver - Denver, CO
University of Denver, 2199 S. University Blvd, Denver, CO 80208. University of Denver is a large university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,409 students and an admission rate of 64%. University of Denver has a master's degree program in Advertising which graduated one student in 2008.
The Art Institute of Colorado - Denver, CO
The Art Institute of Colorado, 1200 Lincoln Street, Denver, CO 80203-2983. The Art Institute of Colorado is a small school located in Denver, Colorado. It is a private for-profit school with primarily 4-year or above programs. It has 3,069 students and an admission rate of 45%. The Art Institute of Colorado has a bachelor's degree program in Advertising which graduated six students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Aurora, Colorado
Aurora is located in Adams County, Colorado. It has a population of over 319,057, which has grown by 15.4% in the past ten years. The cost of living index in Aurora, 97, is near the national average. New single-family homes in Aurora are priced at $238,200 on average, which is above the state average. In 2008, five hundred ten new homes were built in Aurora, down from 1,202 the previous year.
The three big industries for women in Aurora are health care, finance and insurance, and educational services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 24.6% of Aurora residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.6%, is lower than the state average.
The unemployment rate in Aurora is 8.2%, which is greater than Colorado's average of 6.6%.
The percentage of Aurora residents that are affiliated with a religious congregation, 30.4%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Lutheran Church.
Aurora is home to the Victory Grange and the Magee as well as Montview Park and Del Mar Park. Visitors to Aurora can choose from Corporate Housing Solutions, Comfort Inn-Airport and Denver Airport Marriott at Gateway Park for temporary stays in the area.