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Career and Education Opportunities for Advertising Managers in Aurora, Colorado

There are many career and education opportunities for advertising managers in the Aurora, Colorado area. There are currently 1,010 working advertising managers in Colorado; this should grow 11% to 1,120 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $34 hourly or $71,820 yearly on average in Colorado. In the U.S. as a whole, their income is about $38 hourly or $80,220 per year on average. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Colorado and less than people in the Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: marketing manager, media director, and art director.

There are seven schools within twenty-five miles of Aurora where you can study to be an advertising manager, among sixty-two schools of higher education total in the Aurora area. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Aurora include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Colorado Denver - Denver, CO

University of Colorado Denver, , Denver, CO 80217-3364. University of Colorado Denver is a large university located in Denver, Colorado. It is a public school with primarily 4-year or above programs. It has 17,510 students and an admission rate of 68%. University of Colorado Denver has a master's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

Metropolitan State College of Denver - Denver, CO

Metropolitan State College of Denver, Speer Blvd and Colfax Ave, Denver, CO 80217-3362. Metropolitan State College of Denver is a large college located in Denver, Colorado. It is a public school with primarily 4-year or above programs. It has 21,715 students and an admission rate of 78%. Metropolitan State College of Denver has a bachelor's degree program in Marketing/Marketing Management which graduated eighty-nine students in 2008.

The Art Institute of Colorado - Denver, CO

The Art Institute of Colorado, 1200 Lincoln Street, Denver, CO 80203-2983. The Art Institute of Colorado is a small school located in Denver, Colorado. It is a private for-profit school with primarily 4-year or above programs. It has 3,069 students and an admission rate of 45%. The Art Institute of Colorado has a bachelor's degree program in Advertising which graduated six students in 2008.

Community College of Aurora - Aurora, CO

Community College of Aurora, 16000 E CentreTech Pky, Aurora, CO 80011-9036. Community College of Aurora is a medium sized college located in Aurora, Colorado. It is a public school with primarily 2-year programs and has 5,217 students. Community College of Aurora has an associate's degree program in Marketing/Marketing Management which graduated three students in 2008.

University of Denver - Denver, CO

University of Denver, 2199 S. University Blvd, Denver, CO 80208. University of Denver is a large university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,409 students and an admission rate of 64%. University of Denver has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, master's degree which graduated 6 students in 2008.
  • Advertising, master's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated ninety and fifty-four students respectively in 2008.

Regis University - Denver, CO

Regis University, 3333 Regis Blvd, Denver, CO 80221-1099. Regis University is a large university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,238 students and an admission rate of 44%. Regis University has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Johnson & Wales University-Denver - Denver, CO

Johnson & Wales University-Denver, 7150 Montview Blvd, Denver, CO 80220. Johnson & Wales University-Denver is a small university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,454 students and an admission rate of 76%. Johnson & Wales University-Denver has 2 areas of study related to Advertising Manager. They are:

  • Advertising, associate's degree which graduated 13 students in 2008.
  • Marketing/Marketing Management, associate's degree and bachelor's degree which graduated twelve and thirty-three students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Aurora, Colorado

Aurora, Colorado
Aurora, Colorado photo by Tom

Aurora is located in Adams County, Colorado. It has a population of over 319,057, which has grown by 15.4% in the past ten years. The cost of living index in Aurora, 97, is near the national average. New single-family homes in Aurora are priced at $238,200 on average, which is above the state average. In 2008, five hundred ten new homes were built in Aurora, down from 1,202 the previous year.

The three big industries for women in Aurora are health care, finance and insurance, and educational services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 24.6% of Aurora residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.6%, is lower than the state average.

The unemployment rate in Aurora is 8.2%, which is greater than Colorado's average of 6.6%.

The percentage of Aurora residents that are affiliated with a religious congregation, 30.4%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Lutheran Church.

Aurora is home to the Victory Grange and the Magee as well as Montview Park and Del Mar Park. Visitors to Aurora can choose from Corporate Housing Solutions, Comfort Inn-Airport and Denver Airport Marriott at Gateway Park for temporary stays in the area.