Career and Education Opportunities for Public Relations Specialists in Aurora, Colorado
There is a wide variety of career and education opportunities for public relations specialists in the Aurora, Colorado area. There are currently 8,300 working public relations specialists in Colorado; this should grow 23% to 10,210 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Public relations specialists earn about $25 per hour or $52,680 annually on average in Colorado and about $24 per hour or $51,280 yearly on average nationally. Public relations specialists work in a variety of jobs, including: public relations account executive, press agent, and marketing director.
The Aurora area is home to sixty-two schools of higher education, including four within twenty-five miles of Aurora where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Aurora include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
University of Colorado Denver - Denver, CO
University of Colorado Denver, , Denver, CO 80217-3364. University of Colorado Denver is a large university located in Denver, Colorado. It is a public school with primarily 4-year or above programs. It has 17,510 students and an admission rate of 68%. University of Colorado Denver has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 121 and seven students respectively in 2008.
University of Denver - Denver, CO
University of Denver, 2199 S. University Blvd, Denver, CO 80208. University of Denver is a large university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,409 students and an admission rate of 64%. University of Denver has 2 areas of study related to Public Relations Specialist. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree, postbaccalaureate certificate, master's degree, and doctor's degree which graduated sixty, three, twenty-seven, and eight students respectively in 2008.
- Public Relations/Image Management, master's degree which graduated 6 students in 2008.
Colorado Christian University - Lakewood, CO
Colorado Christian University, 8787 West Alameda Avenue, Lakewood, CO 80226. Colorado Christian University is a small university located in Lakewood, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,583 students and an admission rate of 32%. Colorado Christian University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nine students in 2008.
Regis University - Denver, CO
Regis University, 3333 Regis Blvd, Denver, CO 80221-1099. Regis University is a large university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,238 students and an admission rate of 44%. Regis University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifty-one students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
Licensing agency: Office of Boxing
Address: 1560 Broadway Suite 1300, Denver, CO 80202
Phone: (303) 894-7844
Website: Office of Boxing
LOCATION INFORMATION: Aurora, Colorado
Aurora is located in Adams County, Colorado. It has a population of over 319,057, which has grown by 15.4% in the past ten years. The cost of living index in Aurora, 97, is near the national average. New single-family homes in Aurora are priced at $238,200 on average, which is above the state average. In 2008, five hundred ten new homes were built in Aurora, down from 1,202 the previous year.
The three big industries for women in Aurora are health care, finance and insurance, and educational services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 24.6% of Aurora residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.6%, is lower than the state average.
The unemployment rate in Aurora is 8.2%, which is greater than Colorado's average of 6.6%.
The percentage of Aurora residents that are affiliated with a religious congregation, 30.4%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Lutheran Church.
Aurora is home to the Victory Grange and the Magee as well as Montview Park and Del Mar Park. Visitors to Aurora can choose from Corporate Housing Solutions, Comfort Inn-Airport and Denver Airport Marriott at Gateway Park for temporary stays in the area.