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Career and Education Opportunities for Public Relations Specialists in Visalia, California

Many educational and employment opportunities exist for public relations specialists in the Visalia, California area. About 26,000 people are currently employed as public relations specialists in California. By 2016, this is expected to grow 19% to 30,800 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $28 per hour or $58,700 annually on average in California. Nationally, their income is about $24 hourly or $51,280 yearly. People working as public relations specialists can fill a number of jobs, such as: public relations consultant, account executive, and publication specialist.

There are fifteen schools of higher education in the Visalia area, including one within twenty-five miles of Visalia where you can get a degree to start your career as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Visalia include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

California State University-Fresno - Fresno, CA

California State University-Fresno, 5241 N Maple Ave, Fresno, CA 93740. California State University-Fresno is a large university located in Fresno, California. It is a public school with primarily 4-year or above programs. It has 22,613 students and an admission rate of 69%. California State University-Fresno has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 151 and five students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Visalia, California

Visalia, California
Visalia, California photo by Capricorn90

Visalia is situated in Tulare County, California. It has a population of over 121,040, which has grown by 32.2% in the past ten years. The cost of living index in Visalia, 87, is well below the national average. New single-family homes in Visalia are valued at $200,400 on average, which is far less than the state average. In 2008, five hundred seventy-four new homes were constructed in Visalia, down from nine hundred twenty-seven the previous year.

The three most popular industries for women in Visalia are educational services, health care, and accommodation and food services. For men, it is public administration, construction, and educational services. The average travel time to work is about 19 minutes. More than 18.9% of Visalia residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.3%, is lower than the state average.

The unemployment rate in Visalia is 10.0%, which is less than California's average of 12.3%.

The percentage of Visalia residents that are affiliated with a religious congregation, 51.8%, is more than both the national and state average. Parkside Chapel Christian and Missionary Alliance Church, Grace Lutheran Church and Holy Family Roman Catholic Church are some of the churches located in Visalia. The most prominent religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.

Visalia is home to the Tulare County Juvenile Hall and the Visalia Community Center as well as Pinkham Park and Lincoln Park. Shopping centers in the area include Fairway Shopping Center, Visalia Mall Shopping Center and Towne and Country Village Shopping Center. Visitors to Visalia can choose from Best Western Visalia Inn and Blacklakecondo for temporary stays in the area.