Career and Education Opportunities for Art Directors in Visalia, California
For those living in the Visalia, California area, there are many career and education opportunities for art directors. Currently, 16,000 people work as art directors in California. This is expected to grow 14% to about 18,300 people by 2016. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
A person working as an art director can expect to earn about $43 per hour or $90,330 annually on average in California and about $37 hourly or $76,980 per year on average in the U.S. as a whole. Compared with people working in the overall category of Art and Design, people working as art directors in California earn more. They earn more than people working in the overall category of Art and Design nationally. People working as art directors can fill a number of jobs, such as: arts manager, product marketing manager, and creative services manager.
The Visalia area is home to fifteen schools of higher education, including four within twenty-five miles of Visalia where you can get a degree as an art director. Given that the most common education level for art directors is an Associate's, or other 2-year degree, you can expect to spend about two years training to become an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Visalia include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Florist. Design, cut, and arrange live, dried, or artificial flowers and foliage.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
College of the Sequoias - Visalia, CA
College of the Sequoias, 915 S Mooney Blvd, Visalia, CA 93277-2214. College of the Sequoias is a large college located in Visalia, California. It is a public school with primarily 2-year programs and has 12,500 students. College of the Sequoias has an associate's degree and a two to four year program in Graphic Design which graduated six and zero students respectively in 2008.
Porterville College - Porterville, CA
Porterville College, 100 E College Ave, Porterville, CA 93257. Porterville College is a small college located in Porterville, California. It is a public school with primarily 2-year programs and has 4,401 students. Porterville College has a two to four year program in Graphic Design.
Reedley College - Reedley, CA
Reedley College, 995 N Reed Ave, Reedley, CA 93654. Reedley College is a large college located in Reedley, California. It is a public school with primarily 2-year programs and has 15,174 students. Reedley College has a two to four year program in Graphic Design.
Fresno City College - Fresno, CA
Fresno City College, 1101 E. University Ave, Fresno, CA 93741. Fresno City College is a large college located in Fresno, California. It is a public school with primarily 2-year programs and has 23,063 students. Fresno City College has an associate's degree and a two to four year program in Graphic Design.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Visalia, California
Visalia is situated in Tulare County, California. It has a population of over 121,040, which has grown by 32.2% in the past ten years. The cost of living index in Visalia, 87, is well below the national average. New single-family homes in Visalia are valued at $200,400 on average, which is far less than the state average. In 2008, five hundred seventy-four new homes were constructed in Visalia, down from nine hundred twenty-seven the previous year.
The three most popular industries for women in Visalia are educational services, health care, and accommodation and food services. For men, it is public administration, construction, and educational services. The average travel time to work is about 19 minutes. More than 18.9% of Visalia residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.3%, is lower than the state average.
The unemployment rate in Visalia is 10.0%, which is less than California's average of 12.3%.
The percentage of Visalia residents that are affiliated with a religious congregation, 51.8%, is more than both the national and state average. Parkside Chapel Christian and Missionary Alliance Church, Grace Lutheran Church and Holy Family Roman Catholic Church are some of the churches located in Visalia. The most prominent religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.
Visalia is home to the Tulare County Juvenile Hall and the Visalia Community Center as well as Pinkham Park and Lincoln Park. Shopping centers in the area include Fairway Shopping Center, Visalia Mall Shopping Center and Towne and Country Village Shopping Center. Visitors to Visalia can choose from Best Western Visalia Inn and Blacklakecondo for temporary stays in the area.