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Career and Education Opportunities for Marketing Managers in Victorville, California

There is a wide variety of career and education opportunities for marketing managers in the Victorville, California area. Currently, 31,400 people work as marketing managers in California. This is expected to grow 14% to about 35,900 people by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $61 hourly or $127,680 yearly on average in California. In the U.S. as a whole, their income is about $52 per hour or $108,580 per year on average. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in California and better than general Marketing and Advertising category earnings nationally. Jobs in this field include: market development manager, sustainable products marketing manager, and product line manager .

There is one school within twenty-five miles of Victorville where you can study to be a marketing manager, among twenty-four schools of higher education total in the Victorville area. Given that the most common education level for marketing managers is a Bachelor's degree, it will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Victorville include:

  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Chaffey College - Rancho Cucamonga, CA

Chaffey College, 5885 Haven Ave, Rancho Cucamonga, CA 91737-3002. Chaffey College is a large college located in Rancho Cucamonga, California. It is a public school with primarily 2-year programs and has 20,486 students. Chaffey College has one to two year, associate's degree, and two to four year programs in Apparel and Textile Marketing Management which graduated one, four, and zero students respectively in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Victorville, California

Victorville, California
Victorville, California photo by Sfan00_IMG

Victorville is located in San Bernardino County, California. It has a population of over 110,318, which has grown by 72.3% over the last ten years. The cost of living index in Victorville, 117, is far greater than the national average. New single-family homes in Victorville are priced at $185,500 on average, which is far less than the state average. In 2008, one hundred ninety-six new homes were constructed in Victorville, down from 1,090 the previous year.

The top three industries for women in Victorville are health care, educational services, and accommodation and food services. For men, it is construction, public administration, and truck transportation. The average commute to work is about 35 minutes. More than 10.6% of Victorville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.7%, is lower than the state average.

The unemployment rate in Victorville is 16.8%, which is greater than California's average of 12.3%.

The percentage of Victorville residents that are affiliated with a religious congregation, 42.0%, is less than both the national and state average. United Pentecostal Church, Holy Faith Baptist Mission and Victor Valley Baptist Church are among the churches located in Victorville. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Victorville is home to the West Wind Golf Course and the Victorville Branch San Bernardino County Library as well as Eva Dell Park and Hesp Crest Desert Ecological Study Area. Shopping centers in the area include Hi Desert Plaza Shopping Center, Bear Valley Plaza Shopping Center and Victor Valley Town Center Shopping Center. Visitors to Victorville can choose from Best Western Green Tree Inn and Budget Inn of Victorville for temporary stays in the area.