Career and Education Opportunities for Market Research Analysts in Victorville, California
Market research analysts can find many career and educational opportunities in the Victorville, California area. About 30,200 people are currently employed as market research analysts in California. By 2016, this is expected to grow by 21% to about 36,500 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Income for market research analysts is about $31 hourly or $66,400 yearly on average in California. Nationally, their income is about $29 hourly or $61,070 per year. Compared with people working in the overall category of Social Sciences, people working as market research analysts in California earn less. They earn less than people working in the overall category of Social Sciences nationally. Market research analysts work in a variety of jobs, including: business development analyst, international trade specialist, and research analyst.
There are twenty-four schools of higher education in the Victorville area, including two within twenty-five miles of Victorville where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Victorville include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Copper Mountain Community College - Joshua Tree, CA
Copper Mountain Community College, 6162 Rotary Way, Joshua Tree, CA 92252. Copper Mountain Community College is a small college located in Joshua Tree, California. It is a public school with primarily 2-year programs and has 2,178 students. Copper Mountain Community College has an associate's degree program in Economics which graduated one student in 2008.
Chaffey College - Rancho Cucamonga, CA
Chaffey College, 5885 Haven Ave, Rancho Cucamonga, CA 91737-3002. Chaffey College is a large college located in Rancho Cucamonga, California. It is a public school with primarily 2-year programs and has 20,486 students. Chaffey College has an associate's degree program in Economics which graduated one student in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Victorville, California
Victorville is located in San Bernardino County, California. It has a population of over 110,318, which has grown by 72.3% over the last ten years. The cost of living index in Victorville, 117, is far greater than the national average. New single-family homes in Victorville are priced at $185,500 on average, which is far less than the state average. In 2008, one hundred ninety-six new homes were constructed in Victorville, down from 1,090 the previous year.
The top three industries for women in Victorville are health care, educational services, and accommodation and food services. For men, it is construction, public administration, and truck transportation. The average commute to work is about 35 minutes. More than 10.6% of Victorville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.7%, is lower than the state average.
The unemployment rate in Victorville is 16.8%, which is greater than California's average of 12.3%.
The percentage of Victorville residents that are affiliated with a religious congregation, 42.0%, is less than both the national and state average. United Pentecostal Church, Holy Faith Baptist Mission and Victor Valley Baptist Church are among the churches located in Victorville. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.
Victorville is home to the West Wind Golf Course and the Victorville Branch San Bernardino County Library as well as Eva Dell Park and Hesp Crest Desert Ecological Study Area. Shopping centers in the area include Hi Desert Plaza Shopping Center, Bear Valley Plaza Shopping Center and Victor Valley Town Center Shopping Center. Visitors to Victorville can choose from Best Western Green Tree Inn and Budget Inn of Victorville for temporary stays in the area.