Marketing and Advertising: Career and Education Opportunities in Thousand Oaks, California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Thousand Oaks is situated in Ventura County, California. It has a population of over 123,091, which has grown by 5.2% over the last ten years. The cost of living index in Thousand Oaks, 133, is far greater than the national average. New single-family homes in Thousand Oaks are priced at $499,900 on average, which is far greater than the state average. In 2008, ten new homes were built in Thousand Oaks, down from seventy-one the previous year.
The three big industries for women in Thousand Oaks are educational services, health care, and finance and insurance. For men, it is professional, scientific, and technical services, construction, and finance and insurance. The average commute to work is about 26 minutes. More than 42.2% of Thousand Oaks residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.6%, is higher than the state average.
The unemployment rate in Thousand Oaks is 8.6%, which is less than California's average of 12.3%.
The percentage of Thousand Oaks residents that are affiliated with a religious congregation, 44.6%, is less than the national average but more than the state average. King of Glory Lutheran Church, Kingdom Hall of Jehovahs Witnesses and Temple Adat Elohim are all churches located in Thousand Oaks. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Thousand Oaks is home to the Rockwell International Science Center Library and the Lang Ranch as well as Joel McCrea Wildlife Preserve and Evenstar Park. Shopping centers in the area include Jeffries Center Shopping Center, Evergreens Shopping Center and Westoaks-Hampshire Shopping Center. Visitors to Thousand Oaks can choose from Best Western Oaks Lodge, Best Western Thousand Oaks Inn and Best Value Inn - Thousand Oaks for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.