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Career and Education Opportunities for Marketing Managers in Stockton, California

Marketing managers can find many career and educational opportunities in the Stockton, California area. There are currently 31,400 jobs for marketing managers in California and this is projected to grow 14% to about 35,900 jobs by 2016. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $61 per hour or $127,680 yearly on average in California. Nationally, their income is about $52 per hour or $108,580 annually. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in California, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: marketing director, director of business development, and business development manager.

There are twenty-two schools of higher education in the Stockton area, including three within twenty-five miles of Stockton where you can get a degree to start your career as a marketing manager. The most common level of education for marketing managers is a Bachelor's degree. You can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Stockton include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Modesto Junior College - Modesto, CA

Modesto Junior College, 435 College Ave, Modesto, CA 95350-5800. Modesto Junior College is a large college located in Modesto, California. It is a public school with primarily 2-year programs and has 20,000 students. Modesto Junior College has an associate's degree and a two to four year program in Apparel and Textile Marketing Management.

San Joaquin Delta College - Stockton, CA

San Joaquin Delta College, 5151 Pacific Ave, Stockton, CA 95207. San Joaquin Delta College is a large college located in Stockton, California. It is a public school with primarily 2-year programs and has 20,480 students. San Joaquin Delta College has a two to four year program in Apparel and Textile Marketing Management.

University of Phoenix-Bay Area Campus - Pleasanton, CA

University of Phoenix-Bay Area Campus, 7901 Stoneridge Drive, Suite 130, Pleasanton, CA 94588-3677. University of Phoenix-Bay Area Campus is a small university located in Pleasanton, California. It is a private for-profit school with primarily 4-year or above programs and has 1,784 students. University of Phoenix-Bay Area Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated twenty-three and five students respectively in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Stockton, California

Stockton, California
Stockton, California photo by Ron Reiring

Stockton is situated in San Joaquin County, California. It has a population of over 287,037, which has grown by 17.7% over the last ten years. The cost of living index in Stockton, 91, is below the national average. New single-family homes in Stockton cost $262,500 on average, which is well below the state average. In 2008, one hundred sixty-four new homes were built in Stockton, down from six hundred seventeen the previous year.

The top three industries for women in Stockton are health care, educational services, and accommodation and food services. For men, it is construction, agriculture, forestry, fishing and hunting, and public administration. The average travel time to work is about 27 minutes. More than 15.4% of Stockton residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.9%, is lower than the state average.

The unemployment rate in Stockton is 19.4%, which is greater than California's average of 12.3%.

The percentage of Stockton residents that are affiliated with a religious congregation, 38.2%, is less than both the national and state average. Peniel Ministries for Stockton Neighborhood Center, Corinthian Missionary Baptist Church and Kingdom Hall of Jehovahs Witnesses are among the churches located in Stockton. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Stockton is home to the Calaveras Landing and the Stockton Country Club as well as Atherton Park and Williams Brotherhood Park. Shopping malls in the area include Saint Marks Plaza Shopping Center, Hammer Ranch Shopping Center and Weberstown Shopping Center. Visitors to Stockton can choose from Best Western Inn, Best Value Inn and Acorn Inn for temporary stays in the area.