Career and Education Opportunities for Art Directors in Stockton, California
For those living in the Stockton, California area, there are many career and education opportunities for art directors. About 16,000 people are currently employed as art directors in California. By 2016, this is expected to grow by 14% to about 18,300 people employed. This is better than the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors earn about $43 per hour or $90,330 yearly on average in California and about $37 hourly or $76,980 yearly on average nationally. Art directors earn more than people working in the category of Art and Design generally in California and more than people in the Art and Design category nationally. Jobs in this field include: arts manager, arts administrator, and art supervisor.
There are twenty-two schools of higher education in the Stockton area, including two within twenty-five miles of Stockton where you can get a degree to start your career as an art director. Art directors usually hold an Associate's, or other 2-year degree, so it will take about two years to learn to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Stockton include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Florist. Design, cut, and arrange live, dried, or artificial flowers and foliage.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
Modesto Junior College - Modesto, CA
Modesto Junior College, 435 College Ave, Modesto, CA 95350-5800. Modesto Junior College is a large college located in Modesto, California. It is a public school with primarily 2-year programs and has 20,000 students. Modesto Junior College has one to two year, associate's degree, and two to four year programs in Graphic Design which graduated three, nine, and zero students respectively in 2008.
San Joaquin Delta College - Stockton, CA
San Joaquin Delta College, 5151 Pacific Ave, Stockton, CA 95207. San Joaquin Delta College is a large college located in Stockton, California. It is a public school with primarily 2-year programs and has 20,480 students. San Joaquin Delta College has a one to two year and a two to four year program in Graphic Design which graduated six and zero students respectively in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Stockton, California
Stockton is situated in San Joaquin County, California. It has a population of over 287,037, which has grown by 17.7% over the last ten years. The cost of living index in Stockton, 91, is below the national average. New single-family homes in Stockton cost $262,500 on average, which is well below the state average. In 2008, one hundred sixty-four new homes were built in Stockton, down from six hundred seventeen the previous year.
The top three industries for women in Stockton are health care, educational services, and accommodation and food services. For men, it is construction, agriculture, forestry, fishing and hunting, and public administration. The average travel time to work is about 27 minutes. More than 15.4% of Stockton residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.9%, is lower than the state average.
The unemployment rate in Stockton is 19.4%, which is greater than California's average of 12.3%.
The percentage of Stockton residents that are affiliated with a religious congregation, 38.2%, is less than both the national and state average. Peniel Ministries for Stockton Neighborhood Center, Corinthian Missionary Baptist Church and Kingdom Hall of Jehovahs Witnesses are among the churches located in Stockton. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Stockton is home to the Calaveras Landing and the Stockton Country Club as well as Atherton Park and Williams Brotherhood Park. Shopping malls in the area include Saint Marks Plaza Shopping Center, Hammer Ranch Shopping Center and Weberstown Shopping Center. Visitors to Stockton can choose from Best Western Inn, Best Value Inn and Acorn Inn for temporary stays in the area.