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Career and Education Opportunities for Public Relations Specialists in Simi Valley, California

Many educational and employment opportunities exist for public relations specialists in the Simi Valley, California area. Currently, 26,000 people work as public relations specialists in California. This is expected to grow 19% to about 30,800 people by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $28 hourly or $58,700 yearly on average in California. Nationally, their income is about $24 per hour or $51,280 per year. Public relations specialists work in a variety of jobs, including: communications manager, marketing coordinator, and public relations assistant.

There are thirteen schools within twenty-five miles of Simi Valley where you can study to be a public relations specialist, among 175 schools of higher education total in the Simi Valley area. Public relations specialists usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Simi Valley include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

California State University-Los Angeles - Los Angeles, CA

California State University-Los Angeles, 5151 State University Dr, Los Angeles, CA 90032. California State University-Los Angeles is a large university located in Los Angeles, California. It is a public school with primarily 4-year or above programs. It has 20,856 students and an admission rate of 62%. California State University-Los Angeles has a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eight students in 2008.

California State Polytechnic University-Pomona - Pomona, CA

California State Polytechnic University-Pomona, 3801 W Temple Ave, Pomona, CA 91768. California State Polytechnic University-Pomona is a large university located in Pomona, California. It is a public school with primarily 4-year or above programs. It has 21,206 students and an admission rate of 69%. California State Polytechnic University-Pomona has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-one students in 2008.

Pasadena City College - Pasadena, CA

Pasadena City College, 1570 E Colorado Blvd., Pasadena, CA 91106-2003. Pasadena City College is a large college located in Pasadena, California. It is a public school with primarily 2-year programs and has 26,453 students. Pasadena City College has an associate's degree and a two to four year program in Public Relations/Image Management.

Oxnard College - Oxnard, CA

Oxnard College, 4000 S Rose Ave, Oxnard, CA 93033-6699. Oxnard College is a medium sized college located in Oxnard, California. It is a public school with primarily 2-year programs and has 7,639 students. Oxnard College has an associate's degree program in Public Relations/Image Management.

California Lutheran University - Thousand Oaks, CA

California Lutheran University, 60 W Olsen Rd, Thousand Oaks, CA 91360-2787. California Lutheran University is a small university located in Thousand Oaks, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,499 students and an admission rate of 65%. California Lutheran University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eight students in 2008.

California State University-Northridge - Northridge, CA

California State University-Northridge, 18111 Nordhoff St, Northridge, CA 91330. California State University-Northridge is a large university located in Northridge, California. It is a public school with primarily 4-year or above programs. It has 36,208 students and an admission rate of 69%. California State University-Northridge has a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirteen students in 2008.

California State University-Channel Islands - Camarillo, CA

California State University-Channel Islands, One University Dr, Camarillo, CA 93012. California State University-Channel Islands is a small university located in Camarillo, California. It is a public school with primarily 4-year or above programs. It has 3,782 students and an admission rate of 53%. California State University-Channel Islands has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

University of La Verne - La Verne, CA

University of La Verne, 1950 Third St, La Verne, CA 91750-4401. University of La Verne is a medium sized university located in La Verne, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,331 students and an admission rate of 65%. University of La Verne has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-two students in 2008.

Azusa Pacific University - Azusa, CA

Azusa Pacific University, 901 E Alosta, Azusa, CA 91702-7000. Azusa Pacific University is a medium sized university located in Azusa, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,501 students and an admission rate of 73%. Azusa Pacific University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

University of Southern California - Los Angeles, CA

University of Southern California, University Park, Los Angeles, CA 90089. University of Southern California is a large university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 33,747 students and an admission rate of 22%. University of Southern California has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree, master's degree, and doctor's degree which graduated thirteen, thirteen, and fifteen students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree and master's degree which graduated two and twenty-three students respectively in 2008.

Loyola Marymount University - Los Angeles, CA

Loyola Marymount University, One Lmu Drive, Los Angeles, CA 90045-2659. Loyola Marymount University is a medium sized university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 9,011 students and an admission rate of 50%. Loyola Marymount University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Glendale Community College - Glendale, CA

Glendale Community College, 1500 N Verdugo Rd, Glendale, CA 91208-2894. Glendale Community College is a large college located in Glendale, California. It is a public school with primarily 2-year programs and has 15,993 students. Glendale Community College has a less than one year and a two to four year program in Public Relations/Image Management which graduated three and zero students respectively in 2008.

Pepperdine University - Malibu, CA

Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated seven and eight students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Simi Valley, California

Simi Valley, California
Simi Valley, California photo by Happyme22

Simi Valley is situated in Ventura County, California. It has a population of over 120,543, which has grown by 8.3% in the past ten years. The cost of living index in Simi Valley, 131, is far greater than the national average. New single-family homes in Simi Valley are valued at $451,000 on average, which is far greater than the state average. In 2008, nineteen new homes were built in Simi Valley, down from one hundred thirty-two the previous year.

The three most popular industries for women in Simi Valley are finance and insurance, educational services, and health care. For men, it is construction, finance and insurance, and professional, scientific, and technical services. The average commute to work is about 29 minutes. More than 24.9% of Simi Valley residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.1%, is lower than the state average.

The unemployment rate in Simi Valley is 9.2%, which is less than California's average of 12.3%.

The percentage of Simi Valley residents that are affiliated with a religious congregation, 44.6%, is less than the national average but more than the state average. Alliance Church, Grace Brethren Church of Simi Valley and Valley Bible Community Church are some of the churches located in Simi Valley. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.

Simi Valley is home to the Simi Valley Historical Society Archives and the Simi Civic Center as well as Stargaze Park and Atherwood Park. Shopping centers in the area include Mountain Gate Plaza Shopping Center, Royal Plaza Shopping Center and Regency Plaza Shopping Center. Visitors to Simi Valley can choose from 4 Hotel Now Com and 5 Star Linens for temporary stays in the area.