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Career and Education Opportunities for Technical Service Representatives in Santa Rosa, California

Many educational and employment opportunities exist for technical service representatives in the Santa Rosa, California area. Currently, 45,400 people work as technical service representatives in California. This is expected to grow by 18% to 53,500 people by 2016. This is better than the national trend for technical service representatives, which sees this job pool growing by about 9.7% over the next eight years. In general, technical service representatives sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.

The income of a technical service representative is about $37 per hour or $77,060 annually on average in California. In the U.S. as a whole, their income is about $33 hourly or $70,200 annually on average. Incomes for technical service representatives are better than in the overall category of Sales and Clerical in California, and better than the overall Sales and Clerical category nationally.

There is one school within twenty-five miles of Santa Rosa where you can study to be a technical service representative, among seven schools of higher education total in the Santa Rosa area. Technical service representatives usually hold a Bachelor's degree, so it will take about four years to learn to be a technical service representative if you already have a high school diploma.

CAREER DESCRIPTION: Technical Service Representative

Technical Service Representative video from the State of New Jersey Dept. of Labor and Workforce Development

In general, technical service representatives sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.

Technical service representatives answer clients' questions about products and credit terms. They also contact new and existing clients to consider their needs, and to explain how these needs could be met by specific products and services. Equally important, technical service representatives have to quote prices, credit terms and other bid specifications. They are often called upon to negotiate prices and terms of sales and service agreements. They are expected to inform clients of estimated delivery schedules or other data pertaining to purchased products. Finally, technical service representatives furnish clients with ongoing technical support.

Every day, technical service representatives are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings.

It is important for technical service representatives to initiate sales campaigns and follow marketing plan guidelines so as to meet sales and production expectations. They are often called upon to demonstrate and explain the operation and use of products. They also complete product and development training as required. They are sometimes expected to recommend ways for clients to modify product usage in order to further optimize production. Somewhat less frequently, technical service representatives are also expected to maintain customer records, using automated systems.

Technical service representatives sometimes are asked to complete expense reports and other paperwork. They also have to be able to verify clients' credit ratings, and appraise equipment in order to establish contract terms and trade-in values and inspect existing machinery/equipment placement, and develop diagrams to illustrate efficient space utilization, using standard measuring devices and templates. And finally, they sometimes have to furnish feedback to company's product layout team so that products can be tailored to clients' needs.

Like many other jobs, technical service representatives must want to innovate to meet new challenges and be able to work independently and make decisions on their own.

Similar jobs with educational opportunities in Santa Rosa include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Technical Service Representative Training

Santa Rosa Junior College - Santa Rosa, CA

Santa Rosa Junior College, 1501 Mendocino Avenue, Santa Rosa, CA 95401-4395. Santa Rosa Junior College is a large college located in Santa Rosa, California. It is a public school with primarily 2-year programs and has 26,350 students. Santa Rosa Junior College has 2 areas of study related to Technical Service Representative. They are:

  • Selling Skills and Sales Operations, less than one year and two to four year which graduated five and zero students respectively in 2008.
  • Business, Management, Marketing, & Related Support Services, Other Specialties, less than one year and two to four year which graduated sixty-three and zero students respectively in 2008.


Certified Customer Service Specialist: An individual who successfully passes ETA's World Class CSS Certification exam is professionally recognized as having the ability to uphold the interpersonal and business standards necessary in today's workplace.

For more information, see the ETA International website.

Certified Professional in Training: For those packagers having fewer than six years of academic and/or work experience, a Certified Professionals in Training (CPIT) program is offered.

For more information, see the Institute of Packaging Professionals website.

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

LOCATION INFORMATION: Santa Rosa, California

Santa Rosa, California
Santa Rosa, California photo by Njaelkies Lea

Santa Rosa is situated in Sonoma County, California. It has a population of over 155,796, which has grown by 5.6% over the last ten years. The cost of living index in Santa Rosa, 159, is far greater than the national average. New single-family homes in Santa Rosa are priced at $193,300 on average, which is far less than the state average. In 2008, one hundred fifty new homes were built in Santa Rosa, down from three hundred sixty-eight the previous year.

The three big industries for women in Santa Rosa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 27.6% of Santa Rosa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Santa Rosa is 10.1%, which is less than California's average of 12.3%.

The percentage of Santa Rosa residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. United Pentecostal Church, Bethlehem Lutheran Church and Bennett Valley Baptist Church are among the churches located in Santa Rosa. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Santa Rosa is home to the Sonoma County Administration Center and the Quarry Picnic Area as well as Live Oak Park and Coffey Park. Shopping malls in the area include Montgomery Village Shopping Center, Saint Francis Shopping Center and Flamingo One Stop Shopping Center. Visitors to Santa Rosa can choose from Amansi, Astro Motel and Beautiful Weddings & Events for temporary stays in the area.