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Career and Education Opportunities for Retail Salesmen in Santa Rosa, California

Many educational and employment opportunities exist for retail salesmen in the Santa Rosa, California area. There are currently 494,500 working retail salesmen in California; this should grow by 22% to 603,800 working retail salesmen in the state by 2016. This is better than the nation as a whole, where employment opportunities for retail salesmen are expected to grow by about 8.3%. Retail salesmen generally sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.

A person working as a retail salesman can expect to earn about $10 per hour or $21,010 annually on average in California and about $9 per hour or $20,510 annually on average in the U.S. as a whole. Earnings for retail salesmen are not quite as good as earnings in the general category of Sales and Clerical in California and not quite as good as general Sales and Clerical category earnings nationally.

There is one school within twenty-five miles of Santa Rosa where you can study to be a retail salesman, among seven schools of higher education total in the Santa Rosa area. The most common level of education for retail salesmen is a high school diploma or GED. You can expect to spend only a short time training to become a retail salesman if you already have a high school diploma.

CAREER DESCRIPTION: Retail Salesman

Retail Salesman video from the State of New Jersey Dept. of Labor and Workforce Development

In general, retail salesmen sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.

Retail salesmen greet clients and ascertain what each customer wants or needs. They also describe products and explain use, operation, and up keep of products to clients. Equally important, retail salesmen have to recommend and help locate or obtain products on the basis of customer needs and desires. They are often called upon to maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices. They are expected to answer questions regarding stores and their products. Finally, retail salesmen ticket, arrange and display products to advance sales.

Every day, retail salesmen are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they speak clearly.

It is important for retail salesmen to inventory stock and requisition new stock. They are often called upon to watch for and recognize security risks and thefts, and know how to inhibit or handle these situations. They also demonstrate use or operation of product. They are sometimes expected to make ready sales slips or sales contracts. Somewhat less frequently, retail salesmen are also expected to estimate cost of repair or modification of product.

and maintain records pertaining to sales. And finally, they sometimes have to describe products and explain use, operation, and up keep of products to clients.

Like many other jobs, retail salesmen must be reliable and believe in cooperation and coordination.

Similar jobs with educational opportunities in Santa Rosa include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Rental Counter Clerk. Receive orders for repairs, rentals, and services. May describe available options, compute cost, and accept payment.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Retail Salesman Training

Santa Rosa Junior College - Santa Rosa, CA

Santa Rosa Junior College, 1501 Mendocino Avenue, Santa Rosa, CA 95401-4395. Santa Rosa Junior College is a large college located in Santa Rosa, California. It is a public school with primarily 2-year programs and has 26,350 students. Santa Rosa Junior College has 3 areas of study related to Retail Salesman. They are:

  • Floriculture/Floristry Operations and Management, less than one year, associate's degree, and two to four year which graduated one, one, and zero students respectively in 2008.
  • Retailing and Retail Operations, two to four year.
  • Selling Skills and Sales Operations, less than one year and two to four year which graduated five and zero students respectively in 2008.

CERTIFICATIONS

Certified Professional SalesPerson: Whether you're an experienced sales professional looking to take your career to the next level, or new to sales and looking to accelerate your learning curve and income, becoming a NASP Certified Professional SalesPerson (CPSP) will help you get there.

For more information, see the National Association of Sales Professionals website.

Automotive Sales Professional: This is a tremendous opportunity for everyone who has an interest in automotive sales to become a knowledgeable, ethical and customer-focused trained individual and enjoy great career success.

For more information, see the National Automobile Dealers Association website.

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

LICENSES

Manuf. Home, Mobilehome, Commercial Modular Salesperson Lic.

Licensing agency: Department of Housing and Community Development
Address: Division of Codes and Standards, Occupational Licensing Program, 1800 Third Street, Suite 260, Sacramento, CA 95814

Phone: (916) 323-9803
Website: Department of Housing and Community Development Division of Codes and Standards Occupational Licensing Program

Manufactured Home, Mobilehome 90 Day Salesperson Certificate

Licensing agency: Department of Housing and Community Development
Address: Division of Codes and Standards, Occupational Licensing Program, 1800 Third Street, Suite 260, Sacramento, CA 95814

Phone: (916) 323-9803
Website: Department of Housing and Community Development Division of Codes and Standards Occupational Licensing Program

Vehicle Salesperson License

Licensing agency: Department of Motor Vehicles
Address: Occupational Licensing, P.O. Box 932342, Sacramento, CA 94232-3420

Phone: (916) 229-3128
Website: Department of Motor Vehicles Occupational Licensing

Vehicle Verifier License

Licensing agency: Department of Motor Vehicles
Address: Occupational Licensing, P.O. Box 932342, Sacramento, CA 94232-3420

Phone: (916) 229-3128
Website: Department of Motor Vehicles Occupational Licensing

LOCATION INFORMATION: Santa Rosa, California

Santa Rosa, California
Santa Rosa, California photo by Njaelkies Lea

Santa Rosa is situated in Sonoma County, California. It has a population of over 155,796, which has grown by 5.6% over the last ten years. The cost of living index in Santa Rosa, 159, is far greater than the national average. New single-family homes in Santa Rosa are priced at $193,300 on average, which is far less than the state average. In 2008, one hundred fifty new homes were built in Santa Rosa, down from three hundred sixty-eight the previous year.

The three big industries for women in Santa Rosa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 27.6% of Santa Rosa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Santa Rosa is 10.1%, which is less than California's average of 12.3%.

The percentage of Santa Rosa residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. United Pentecostal Church, Bethlehem Lutheran Church and Bennett Valley Baptist Church are among the churches located in Santa Rosa. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Santa Rosa is home to the Sonoma County Administration Center and the Quarry Picnic Area as well as Live Oak Park and Coffey Park. Shopping malls in the area include Montgomery Village Shopping Center, Saint Francis Shopping Center and Flamingo One Stop Shopping Center. Visitors to Santa Rosa can choose from Amansi, Astro Motel and Beautiful Weddings & Events for temporary stays in the area.