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Career and Education Opportunities for Retail Sales Managers in Santa Rosa, California

For those living in the Santa Rosa, California area, there are many career and education opportunities for retail sales managers. Currently, 188,900 people work as retail sales managers in California. This is expected to grow 12% to 210,600 people by 2016. This is better than the national trend for retail sales managers, which sees this job pool growing by about 5.2% over the next eight years. In general, retail sales managers directly supervise sales workers in a retail establishment or department.

A person working as a retail sales manager can expect to earn about $17 hourly or $36,860 annually on average in California and about $16 hourly or $35,310 annually on average in the U.S. as a whole. Compared with people working in the overall category of Sales and Clerical, people working as retail sales managers in California earn less. They earn less than people working in the overall category of Sales and Clerical nationally.

The Santa Rosa area is home to seven schools of higher education, including one within twenty-five miles of Santa Rosa where you can get a degree as a retail sales manager. Retail sales managers usually hold a high school diploma or GED, so you can expect to spend only a short time studying to be a retail sales manager if you already have a high school diploma.

CAREER DESCRIPTION: Retail Sales Manager

Retail Sales Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, retail sales managers directly supervise sales workers in a retail establishment or department. They also duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.

Retail sales managers assign employees to specific duties. They also examine product to insure that it is correctly priced and displayed and that it functions as advertised. Equally important, retail sales managers have to furnish customer service by greeting and assisting clients, and responding to customer inquiries and complaints. They are often called upon to direct and supervise employees working on sales, inventory-taking, reconciling cash receipts, or in performing services for clients. They are expected to instruct staff on how to handle difficult and complicated sales. Finally, retail sales managers monitor sales efforts to insure that clients receive satisfactory service and quality goods.

Every day, retail sales managers are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for retail sales managers to formulate and make ready work schedules and keep records of employees' work schedules and time cards. They are often called upon to establish and implement policies, goals and processes for their department. They also inventory stock and reorder when inventory drops to a specified level. They are sometimes expected to hire and evaluate personnel in sales or marketing establishments, promoting or firing staff when appropriate. Somewhat less frequently, retail sales managers are also expected to direct and supervise employees working on sales, inventory-taking, reconciling cash receipts, or in performing services for clients.

Retail sales managers sometimes are asked to examine products purchased for resale or received for storage to gauge the state of each product or item. and enforce safety and security rules. And finally, they sometimes have to establish credit policies and operating procedures.

Like many other jobs, retail sales managers must have strong self control in the face of challenging situations and be reliable.

Similar jobs with educational opportunities in Santa Rosa include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Retail Sales Manager Training

Santa Rosa Junior College - Santa Rosa, CA

Santa Rosa Junior College, 1501 Mendocino Avenue, Santa Rosa, CA 95401-4395. Santa Rosa Junior College is a large college located in Santa Rosa, California. It is a public school with primarily 2-year programs and has 26,350 students. Santa Rosa Junior College has 5 areas of study related to Retail Sales Manager. They are:

  • Floriculture/Floristry Operations and Management, less than one year, associate's degree, and two to four year which graduated one, one, and zero students respectively in 2008.
  • E-Commerce/Electronic Commerce, one to two year and two to four year which graduated one and zero students respectively in 2008.
  • Retailing and Retail Operations, two to four year.
  • Selling Skills and Sales Operations, less than one year and two to four year which graduated five and zero students respectively in 2008.
  • Business, Management, Marketing, & Related Support Services, Other Specialties, less than one year and two to four year which graduated sixty-three and zero students respectively in 2008.

CERTIFICATIONS

Certified Collegiate Retailer: Every journey has a destination-make yours the Certified Collegiate Retailer (CCR) designation.

For more information, see the National Association of College Bookstores website.

Certified Professional SalesPerson: Whether you're an experienced sales professional looking to take your career to the next level, or new to sales and looking to accelerate your learning curve and income, becoming a NASP Certified Professional SalesPerson (CPSP) will help you get there.

For more information, see the National Association of Sales Professionals website.

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

LOCATION INFORMATION: Santa Rosa, California

Santa Rosa, California
Santa Rosa, California photo by Njaelkies Lea

Santa Rosa is situated in Sonoma County, California. It has a population of over 155,796, which has grown by 5.6% over the last ten years. The cost of living index in Santa Rosa, 159, is far greater than the national average. New single-family homes in Santa Rosa are priced at $193,300 on average, which is far less than the state average. In 2008, one hundred fifty new homes were built in Santa Rosa, down from three hundred sixty-eight the previous year.

The three big industries for women in Santa Rosa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 27.6% of Santa Rosa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Santa Rosa is 10.1%, which is less than California's average of 12.3%.

The percentage of Santa Rosa residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. United Pentecostal Church, Bethlehem Lutheran Church and Bennett Valley Baptist Church are among the churches located in Santa Rosa. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Santa Rosa is home to the Sonoma County Administration Center and the Quarry Picnic Area as well as Live Oak Park and Coffey Park. Shopping malls in the area include Montgomery Village Shopping Center, Saint Francis Shopping Center and Flamingo One Stop Shopping Center. Visitors to Santa Rosa can choose from Amansi, Astro Motel and Beautiful Weddings & Events for temporary stays in the area.