Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.

Career and Education Opportunities for Product Demonstrators in Santa Rosa, California

Product demonstrators can find both educational opportunities and jobs in the Santa Rosa, California area. There are currently 14,100 jobs for product demonstrators in California and this is projected to grow by 18% to about 16,600 jobs by 2016. This is better than the national trend for product demonstrators, which sees this job pool growing by about 7.1% over the next eight years. In general, product demonstrators demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product.

Income for product demonstrators is about $11 per hour or $23,660 annually on average in California. Nationally, their income is about $11 per hour or $23,260 annually. Incomes for product demonstrators are not quite as good as in the overall category of Sales and Clerical in California, and not quite as good as the overall Sales and Clerical category nationally.

There is one school within twenty-five miles of Santa Rosa where you can study to be a product demonstrator, among seven schools of higher education total in the Santa Rosa area. The most common level of education for product demonstrators is a high school diploma or GED. You can expect to spend only a short time studying to be a product demonstrator if you already have a high school diploma.

CAREER DESCRIPTION: Product Demonstrator

Product Demonstrator video from the State of New Jersey Dept. of Labor and Workforce Development

In general, product demonstrators demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. They also may sell demonstrated merchandise.

Product demonstrators furnish product samples and other incentives to convince people to buy products. They also record and report demonstration-related data such as the quantity of questions asked by the audience and the quantity of coupons distributed. Equally important, product demonstrators have to demonstrate and explain products, methods, or services so as to persuade clients to acquire products or utilize services. They are often called upon to suggest specific product purchases to meet clients' needs. They are expected to identify interested and qualified clients in order to furnish them with additional data. Finally, product demonstrators make ready and alter presentation contents to target specific audiences.

Every day, product demonstrators are expected to be able to speak clearly. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for product demonstrators to sell products being promoted, and keep records of sales. They are often called upon to work as part of a team of demonstrators to deal with large crowds. They also practice demonstrations to insure that they will run smoothly. They are sometimes expected to visit trade shows and other venues to exhibit products or services, and to respond to questions from potential clients. Somewhat less frequently, product demonstrators are also expected to train demonstrators to present a company's products or services.

Product demonstrators sometimes are asked to transport and disassemble materials used in presentations. They also have to be able to contact businesses and civic establishments to organize to exhibit and sell product And finally, they sometimes have to instruct clients in modification of products.

Like many other jobs, product demonstrators must be reliable and believe in cooperation and coordination.

Similar jobs with educational opportunities in Santa Rosa include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Product Demonstrator Training

Santa Rosa Junior College - Santa Rosa, CA

Santa Rosa Junior College, 1501 Mendocino Avenue, Santa Rosa, CA 95401-4395. Santa Rosa Junior College is a large college located in Santa Rosa, California. It is a public school with primarily 2-year programs and has 26,350 students. Santa Rosa Junior College has a two to four year program in Retailing and Retail Operations.

LOCATION INFORMATION: Santa Rosa, California

Santa Rosa, California
Santa Rosa, California photo by Njaelkies Lea

Santa Rosa is situated in Sonoma County, California. It has a population of over 155,796, which has grown by 5.6% over the last ten years. The cost of living index in Santa Rosa, 159, is far greater than the national average. New single-family homes in Santa Rosa are priced at $193,300 on average, which is far less than the state average. In 2008, one hundred fifty new homes were built in Santa Rosa, down from three hundred sixty-eight the previous year.

The three big industries for women in Santa Rosa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 27.6% of Santa Rosa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Santa Rosa is 10.1%, which is less than California's average of 12.3%.

The percentage of Santa Rosa residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. United Pentecostal Church, Bethlehem Lutheran Church and Bennett Valley Baptist Church are among the churches located in Santa Rosa. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Santa Rosa is home to the Sonoma County Administration Center and the Quarry Picnic Area as well as Live Oak Park and Coffey Park. Shopping malls in the area include Montgomery Village Shopping Center, Saint Francis Shopping Center and Flamingo One Stop Shopping Center. Visitors to Santa Rosa can choose from Amansi, Astro Motel and Beautiful Weddings & Events for temporary stays in the area.