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Career and Education Opportunities for Sales Managers in Santa Rosa, California

If you want to be a sales manager, the Santa Rosa, California area offers many opportunities both for education and employment. There are currently 50,600 jobs for sales managers in California and this is projected to grow by 15% to 58,400 jobs by 2016. This is better than the national trend for sales managers, which sees this job pool growing by about 14.9% over the next eight years. Sales managers generally direct the actual distribution or movement of a product or service to the customer.

Sales managers earn about $48 per hour or $101,720 annually on average in California and about $46 hourly or $97,260 annually on average nationally. Incomes for sales managers are better than in the overall category of Services in California, and better than the overall Services category nationally. People working as sales managers can fill a number of jobs, such as: channel manager, auto dealer , and regional manager.

There are five schools within twenty-five miles of Santa Rosa where you can study to be a sales manager, among seven schools of higher education total in the Santa Rosa area. Given that the most common education level for sales managers is a Bachelor's degree, it will take about four years to learn to be a sales manager if you already have a high school diploma.

CAREER DESCRIPTION: Sales Manager

Sales Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, sales managers direct the actual distribution or movement of a product or service to the customer. They also coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.

Sales managers formulate and direct staffing, training, and performance evaluations to evolve and control sales and service programs. They also decide on price schedules and discount rates. Equally important, sales managers have to inspect operational records and reports to project sales and decide on profitability. They are often called upon to monitor customer preferences to establish focus of sales efforts. They are expected to resolve customer complaints regarding sales and service. Finally, sales managers represent company at trade association meetings to promote products.

Every day, sales managers are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems.

It is important for sales managers to oversee regional and local sales managers and their staffs. They are often called upon to direct foreign sales and service outlets of an organization. They also represent company at trade association meetings to promote products. They are sometimes expected to direct and schedule efforts involving sales of manufactured products, services, commodities, real estate or other subjects of sale. Somewhat less frequently, sales managers are also expected to meet or confer with department heads to develop advertising services and to secure data on equipment and customer specifications.

Sales managers sometimes are asked to direct clerical staff to keep records of export correspondence and credit collections, and to maintain current data on tariffs and restrictions. and assess marketing potential of new and existing store locations, considering statistics and expenditures. And finally, they sometimes have to talk with potential customers regarding equipment needs and advise customers on types of apparatus to purchase.

Like many other jobs, sales managers must have exceptional integrity and be reliable.

Similar jobs with educational opportunities in Santa Rosa include:

  • Food Service Manager. Plan, direct, or coordinate activities of an organization or department that serves food and beverages.
  • Hotel or Motel Manager. Plan, direct, or coordinate activities of an organization or department that provides lodging and other accommodations.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Sales Manager Training

Sonoma State University - Rohnert Park, CA

Sonoma State University, 1801 E Cotati Ave, Rohnert Park, CA 94928-3609. Sonoma State University is a medium sized university located in Rohnert Park, California. It is a public school with primarily 4-year or above programs. It has 8,912 students and an admission rate of 83%. Sonoma State University has a bachelor's degree and a master's degree program in Business Administration and Management which graduated 303 and twelve students respectively in 2008.

Pacific Union College - Angwin, CA

Pacific Union College, One Angwin Ave, Angwin, CA 94508-9707. Pacific Union College is a small college located in Angwin, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,279 students and an admission rate of 76%. Pacific Union College has a bachelor's degree program in Business/Commerce which graduated thirty-nine students in 2008.

Napa Valley College - Napa, CA

Napa Valley College, 2277 Napa-Vallejo Hwy, Napa, CA 94558-6236. Napa Valley College is a medium sized college located in Napa, California. It is a public school with primarily 2-year programs and has 7,404 students. Napa Valley College has 2 areas of study related to Sales Manager. They are:

  • Business/Commerce, associate's degree.
  • Business Administration and Management, associate's degree which graduated 3 students in 2008.

California Maritime Academy - Vallejo, CA

California Maritime Academy, 200 Maritime Academy Dr, Vallejo, CA 94590. California Maritime Academy is a small school located in Vallejo, California. It is a public school with primarily 4-year or above programs. It has 812 students and an admission rate of 79%. California Maritime Academy has a bachelor's degree program in Business Administration and Management which graduated ten students in 2008.

Santa Rosa Junior College - Santa Rosa, CA

Santa Rosa Junior College, 1501 Mendocino Avenue, Santa Rosa, CA 95401-4395. Santa Rosa Junior College is a large college located in Santa Rosa, California. It is a public school with primarily 2-year programs and has 26,350 students. Santa Rosa Junior College has less than one year, associate's degree, and two to four year programs in Business Administration and Management which graduated twenty, twenty-two, and zero students respectively in 2008.

CERTIFICATIONS

Accredited Adviser in Insurance: The Accredited Adviser in Insurance program gives you the tools you need to establish a clear professional advantage in the marketplace and fulfill your commitment to customer service.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Associate in Insurance Services: The Associate in Insurance Services program is a nationally recognized educational program designed specifically for insurance personnel.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Professional in Training: For those packagers having fewer than six years of academic and/or work experience, a Certified Professionals in Training (CPIT) program is offered.

For more information, see the Institute of Packaging Professionals website.

Certified Forensic Computer Examiner: The External CFCE process is open to qualified applicants who believe that they have the necessary training and experience to become a Certified Forensic Computer Examiner.

For more information, see the International Association of Computer Investigative Specialists website.

Zoning Inspector: This certification is for enforcement officers employed by a local government entity to enforce local zoning ordinances which provide minimum standards for property use, public health and welfare by controlling the design, location, and use of all structures, sites, signs and buildings through the regulated and orderly development of land and land uses within the jurisdiction.

For more information, see the International Code Council website.

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certification in Meetings Management: MPI's Global Certification in Meeting Management is an elite, intensive-learning opportunity designed for tenured and highly accomplished members of our global meeting industry community who seek career acceleration and advancement and professional recognition.

For more information, see the Meeting Professionals International website.

Teradata Certified Professional: Teradata Certified Professionals V2R5 have proven their expertise in core concepts of Teradata products.

For more information, see the NCR - Teradata website.

Certified Linen Technician: This program content provides: Cost analysis; Strategies for working with a linen management committee; Goals, implementation guidelines, & procedures for linen usage; Analysis of various linen distribution systems; Guidelines for establishing linen standards; Key components to ensure a successful linen managment program.

For more information, see the National Association of Institutional Linen Management website.

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

Certified Industrial Maintenance Mechanic: Certified Industrial Maintenance Mechanic® (CIMM®) Program CIMM® will provide a non-biased, third-party, objective assessment and confirmation of the skills of your industrial maintenance mechanics.

For more information, see the Society for Maintenance & Reliability Professionals website.

WOW Certified E-Commerce Manager: E-Commerce Managers are masters at developing and executing web marketing and e-commerce strategies and operations.

For more information, see the World Organization of Webmasters website.

LOCATION INFORMATION: Santa Rosa, California

Santa Rosa, California
Santa Rosa, California photo by Njaelkies Lea

Santa Rosa is situated in Sonoma County, California. It has a population of over 155,796, which has grown by 5.6% over the last ten years. The cost of living index in Santa Rosa, 159, is far greater than the national average. New single-family homes in Santa Rosa are priced at $193,300 on average, which is far less than the state average. In 2008, one hundred fifty new homes were built in Santa Rosa, down from three hundred sixty-eight the previous year.

The three big industries for women in Santa Rosa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 27.6% of Santa Rosa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Santa Rosa is 10.1%, which is less than California's average of 12.3%.

The percentage of Santa Rosa residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. United Pentecostal Church, Bethlehem Lutheran Church and Bennett Valley Baptist Church are among the churches located in Santa Rosa. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Santa Rosa is home to the Sonoma County Administration Center and the Quarry Picnic Area as well as Live Oak Park and Coffey Park. Shopping malls in the area include Montgomery Village Shopping Center, Saint Francis Shopping Center and Flamingo One Stop Shopping Center. Visitors to Santa Rosa can choose from Amansi, Astro Motel and Beautiful Weddings & Events for temporary stays in the area.