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Career and Education Opportunities for Wholesale Buyers in Santa Rosa, California

Many educational and employment opportunities exist for wholesale buyers in the Santa Rosa, California area. About 21,300 people are currently employed as wholesale buyers in California. By 2016, this is expected to grow by 3% to 22,000 people employed. This is better than the national trend for wholesale buyers, which sees this job pool shrinking by about 2.2% over the next eight years. Wholesale buyers generally buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods.

A person working as a wholesale buyer can expect to earn about $23 per hour or $49,660 per year on average in California and about $23 per hour or $48,710 annually on average in the U.S. as a whole. Compared with people working in the overall category of Representation, people working as wholesale buyers in California earn less. They earn less than people working in the overall category of Representation nationally. Jobs in this field include: wholesale and retail merchant, gold buyer, and fashion merchandiser.

There are seven schools of higher education in the Santa Rosa area, including one within twenty-five miles of Santa Rosa where you can get a degree to start your career as a wholesale buyer. Given that the most common education level for wholesale buyers is some college courses, you can expect to spend a short time training to become a wholesale buyer if you already have a high school diploma.

CAREER DESCRIPTION: Wholesale Buyer

Wholesale Buyer video from the State of New Jersey Dept. of Labor and Workforce Development

In general, wholesale buyers buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. They also analyze past buying trends, sales records, and quality of merchandise to determine value and yield.

Wholesale buyers examine orders, and purchase products consistent with quality, quantity, specification requirements, and other factors. They also set or recommend mark-up rates, mark-down rates, and selling prices for products. Equally important, wholesale buyers have to interview and work closely with vendors to obtain and design desired products. They are often called upon to negotiate prices, discount terms, and transportation arrangements for products. Finally, wholesale buyers talk with sales and purchasing personnel to obtain data related to customer needs and preferences.

Every day, wholesale buyers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for wholesale buyers to analyze and monitor sales records, trends and economic conditions to anticipate consumer buying patterns and decide on what the company will sell and how much inventory is needed. They are often called upon to use computers to organize and locate inventory, and operate spreadsheet and word processing software. They also conduct staff meetings with sales personnel to introduce new products. They are sometimes expected to inspect products or products to establish value or yield. Somewhat less frequently, wholesale buyers are also expected to authorize payment of invoices or return of products.

Wholesale buyers sometimes are asked to train and supervise sales and clerical staff. and furnish clerks with data to print on price tags, such as price, mark-ups or mark-downs and style number. And finally, they sometimes have to examine orders, and purchase products consistent with quality, quantity, specification requirements, and other factors.

Like many other jobs, wholesale buyers must have exceptional integrity and be able to deal with stress and deal with situations calmly.

EDUCATIONAL OPPORTUNITIES: Wholesale Buyer Training

Santa Rosa Junior College - Santa Rosa, CA

Santa Rosa Junior College, 1501 Mendocino Avenue, Santa Rosa, CA 95401-4395. Santa Rosa Junior College is a large college located in Santa Rosa, California. It is a public school with primarily 2-year programs and has 26,350 students. Santa Rosa Junior College has an associate's degree and a two to four year program in Apparel and Textile Marketing Management which graduated two and zero students respectively in 2008.

LOCATION INFORMATION: Santa Rosa, California

Santa Rosa, California
Santa Rosa, California photo by Njaelkies Lea

Santa Rosa is situated in Sonoma County, California. It has a population of over 155,796, which has grown by 5.6% over the last ten years. The cost of living index in Santa Rosa, 159, is far greater than the national average. New single-family homes in Santa Rosa are priced at $193,300 on average, which is far less than the state average. In 2008, one hundred fifty new homes were built in Santa Rosa, down from three hundred sixty-eight the previous year.

The three big industries for women in Santa Rosa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 27.6% of Santa Rosa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Santa Rosa is 10.1%, which is less than California's average of 12.3%.

The percentage of Santa Rosa residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. United Pentecostal Church, Bethlehem Lutheran Church and Bennett Valley Baptist Church are among the churches located in Santa Rosa. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Santa Rosa is home to the Sonoma County Administration Center and the Quarry Picnic Area as well as Live Oak Park and Coffey Park. Shopping malls in the area include Montgomery Village Shopping Center, Saint Francis Shopping Center and Flamingo One Stop Shopping Center. Visitors to Santa Rosa can choose from Amansi, Astro Motel and Beautiful Weddings & Events for temporary stays in the area.