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Career and Education Opportunities for Program Directors in Santa Rosa, California

There are many career and education opportunities for program directors in the Santa Rosa, California area. There are currently 21,100 working program directors in California; this should grow by 17% to about 24,700 working program directors in the state by 2016. This is better than the nation as a whole, where employment opportunities for program directors are expected to grow by about 9.8%. In general, program directors direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs.

The income of a program director is about $46 hourly or $96,940 yearly on average in California. In the U.S. as a whole, their income is about $30 per hour or $64,430 per year on average. Earnings for program directors are the same as earnings in the general category of Theater, Film, and Television in California and the same as general Theater, Film, and Television category earnings nationally. Jobs in this field include: operations director, program manager, and programming director.

There are four schools within twenty-five miles of Santa Rosa where you can study to be a program director, among seven schools of higher education total in the Santa Rosa area. Given that the most common education level for program directors is some college courses, you can expect to spend a short time studying to be a program director if you already have a high school diploma.

CAREER DESCRIPTION: Program Director

In general, program directors direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs.

Program directors monitor and review programming to insure that schedules are met, guidelines are adhered to, and performances are of adequate quality. They also evaluate new and existing programming to gauge suitability and the need for changes, using data such as audience surveys and feedback. Equally important, program directors have to formulate and schedule programming and event coverage, on the basis of broadcast length and other factors, such as community needs and viewer demographics. They are often called upon to monitor network transmissions for advisories concerning daily program schedules or program changes. They are expected to direct and schedule efforts of personnel working on broadcast news or programming. Finally, program directors decide on and maintain programs, music and other needed materials and obtain legal clearances for their use as needed.

Every day, program directors are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings.

It is important for program directors to design concepts for programs and features that a station could produce. They are often called upon to establish work schedules and assign work to staff members. They also design budgets for programming and broadcasting efforts and monitor expenditures to insure that they remain within budgetary limits. They are sometimes expected to participate in the planning and execution of fundraising efforts. Somewhat less frequently, program directors are also expected to design promotions for current programs and specials.

Program directors sometimes are asked to decide on and maintain programs, music and other needed materials and obtain legal clearances for their use as needed. And finally, they sometimes have to direct efforts between departments.

Like many other jobs, program directors must want to innovate to meet new challenges and believe in an agile approach to problem solving and deal with change.

Similar jobs with educational opportunities in Santa Rosa include:

  • Actor. Play parts in stage, television, or motion picture productions for entertainment, information, or instruction. Interpret serious or comic role by speech, gesture, and body movement to entertain or inform audience. May dance and sing.
  • Artistic Director. Audition and interview performers to select most appropriate talent for parts in stage, television, or motion picture productions.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Film or Videotape Editor. Edit motion picture soundtracks, film, and video.
  • Producer. Plan and coordinate various aspects of radio, television, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
  • Technical Director. Coordinate activities of technical departments, such as taping, editing, and maintenance, to produce radio or television programs.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

EDUCATIONAL OPPORTUNITIES: Program Director Training

Pacific Union College - Angwin, CA

Pacific Union College, One Angwin Ave, Angwin, CA 94508-9707. Pacific Union College is a small college located in Angwin, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,279 students and an admission rate of 76%. Pacific Union College has a bachelor's degree program in Cinematography and Film/Video Production which graduated one student in 2008.

Napa Valley College - Napa, CA

Napa Valley College, 2277 Napa-Vallejo Hwy, Napa, CA 94558-6236. Napa Valley College is a medium sized college located in Napa, California. It is a public school with primarily 2-year programs and has 7,404 students. Napa Valley College has an associate's degree program in Radio and Television which graduated one student in 2008.

Sonoma State University - Rohnert Park, CA

Sonoma State University, 1801 E Cotati Ave, Rohnert Park, CA 94928-3609. Sonoma State University is a medium sized university located in Rohnert Park, California. It is a public school with primarily 4-year or above programs. It has 8,912 students and an admission rate of 83%. Sonoma State University has a bachelor's degree program in Drama and Dramatics/Theatre Arts which graduated one student in 2008.

Santa Rosa Junior College - Santa Rosa, CA

Santa Rosa Junior College, 1501 Mendocino Avenue, Santa Rosa, CA 95401-4395. Santa Rosa Junior College is a large college located in Santa Rosa, California. It is a public school with primarily 2-year programs and has 26,350 students. Santa Rosa Junior College has a less than one year and a two to four year program in Drama and Dramatics/Theatre Arts which graduated three and zero students respectively in 2008.

CERTIFICATIONS

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

LOCATION INFORMATION: Santa Rosa, California

Santa Rosa, California
Santa Rosa, California photo by Njaelkies Lea

Santa Rosa is situated in Sonoma County, California. It has a population of over 155,796, which has grown by 5.6% over the last ten years. The cost of living index in Santa Rosa, 159, is far greater than the national average. New single-family homes in Santa Rosa are priced at $193,300 on average, which is far less than the state average. In 2008, one hundred fifty new homes were built in Santa Rosa, down from three hundred sixty-eight the previous year.

The three big industries for women in Santa Rosa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 27.6% of Santa Rosa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Santa Rosa is 10.1%, which is less than California's average of 12.3%.

The percentage of Santa Rosa residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. United Pentecostal Church, Bethlehem Lutheran Church and Bennett Valley Baptist Church are among the churches located in Santa Rosa. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Santa Rosa is home to the Sonoma County Administration Center and the Quarry Picnic Area as well as Live Oak Park and Coffey Park. Shopping malls in the area include Montgomery Village Shopping Center, Saint Francis Shopping Center and Flamingo One Stop Shopping Center. Visitors to Santa Rosa can choose from Amansi, Astro Motel and Beautiful Weddings & Events for temporary stays in the area.