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Career and Education Opportunities for Radio and Television Announcers in Santa Rosa, California

If you want to be a radio and television announcer, the Santa Rosa, California area offers many opportunities both for education and employment. About 5,500 people are currently employed as radio and television announcers in California. By 2016, this is expected to shrink by 6% to about 5,200 people employed. This is better than the national trend for radio and television announcers, which sees this job pool shrinking by about 6.1% over the next eight years. In general, radio and television announcers talk on radio or television.

A person working as a radio and television announcer can expect to earn about $15 hourly or $32,060 per year on average in California and about $12 per hour or $26,940 per year on average in the U.S. as a whole. Compared with people working in the overall category of Announcing, people working as radio and television announcers in California earn less. They earn less than people working in the overall category of Announcing nationally. Radio and television announcers work in a variety of jobs, including: music director, television reporter, and radio broadcaster.

There are seven schools of higher education in the Santa Rosa area, including one within twenty-five miles of Santa Rosa where you can get a degree to start your career as a radio and television announcer. Radio and television announcers usually hold a Bachelor's degree, so you can expect to spend about four years training to become a radio and television announcer if you already have a high school diploma.

CAREER DESCRIPTION: Radio and Television Announcer

Radio and Television Announcer video from the State of New Jersey Dept. of Labor and Workforce Development

In general, radio and television announcers talk on radio or television. They also may interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.

Every day, radio and television announcers are expected to be able to speak clearly. They need to articulate ideas and problems.

It is important for radio and television announcers to identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs. They are often called upon to interview show guests about their lives or topics of current interest. They also make promotional appearances at public or private events so as to represent their employers. They are sometimes expected to ready and deliver news, sports, and/or weather reports, gathering and rewriting material so that it will convey required data and fit specific time slots. Somewhat less frequently, radio and television announcers are also expected to host civic or promotional events that are broadcast over television or radio.

Radio and television announcers sometimes are asked to keep daily program logs to furnish data on all elements aired during broadcast. and furnish commentary and conduct interviews during sporting events and other events. And finally, they sometimes have to comment on music and other matters.

Like many other jobs, radio and television announcers must be reliable and have exceptional integrity.

Similar jobs with educational opportunities in Santa Rosa include:

  • Artistic Director. Audition and interview performers to select most appropriate talent for parts in stage, television, or motion picture productions.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • News Analyst. Analyze, interpret, and broadcast news received from various sources.
  • Public Address Announcer. Make announcements over loud speaker at sporting or other public events. May act as master of ceremonies or disc jockey at weddings, parties, or other gathering places.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Radio and Television Announcer Training

Napa Valley College - Napa, CA

Napa Valley College, 2277 Napa-Vallejo Hwy, Napa, CA 94558-6236. Napa Valley College is a medium sized college located in Napa, California. It is a public school with primarily 2-year programs and has 7,404 students. Napa Valley College has an associate's degree program in Radio and Television which graduated one student in 2008.

LOCATION INFORMATION: Santa Rosa, California

Santa Rosa, California
Santa Rosa, California photo by Njaelkies Lea

Santa Rosa is situated in Sonoma County, California. It has a population of over 155,796, which has grown by 5.6% over the last ten years. The cost of living index in Santa Rosa, 159, is far greater than the national average. New single-family homes in Santa Rosa are priced at $193,300 on average, which is far less than the state average. In 2008, one hundred fifty new homes were built in Santa Rosa, down from three hundred sixty-eight the previous year.

The three big industries for women in Santa Rosa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 27.6% of Santa Rosa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.1%, is lower than the state average.

The unemployment rate in Santa Rosa is 10.1%, which is less than California's average of 12.3%.

The percentage of Santa Rosa residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. United Pentecostal Church, Bethlehem Lutheran Church and Bennett Valley Baptist Church are among the churches located in Santa Rosa. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Santa Rosa is home to the Sonoma County Administration Center and the Quarry Picnic Area as well as Live Oak Park and Coffey Park. Shopping malls in the area include Montgomery Village Shopping Center, Saint Francis Shopping Center and Flamingo One Stop Shopping Center. Visitors to Santa Rosa can choose from Amansi, Astro Motel and Beautiful Weddings & Events for temporary stays in the area.