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Career and Education Opportunities for Public Relations Managers in Santa Clarita, California

Public relations manager career and educational opportunities abound in Santa Clarita, California. There are currently 5,300 jobs for public relations managers in California and this is projected to grow 17% to 6,200 jobs by 2016. This is better than the nation as a whole, where employment opportunities for public relations managers are expected to grow by about 12.9%. In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

A person working as a public relations manager can expect to earn about $49 hourly or $102,310 per year on average in California and about $43 hourly or $89,430 annually on average in the U.S. as a whole. Compared with people working in the overall category of Marketing and Advertising, people working as public relations managers in California earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Public relations managers work in a variety of jobs, including: relationship manager, director of public relations, and communication manager.

The Santa Clarita area is home to 210 schools of higher education, including six within twenty-five miles of Santa Clarita where you can get a degree as a public relations manager. Public relations managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a public relations manager if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Manager

Public Relations Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.

Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.

It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.

They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.

Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.

Similar jobs with educational opportunities in Santa Clarita include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training

Long Beach City College - Long Beach, CA

Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has an associate's degree and a two to four year program in Public Relations/Image Management which graduated one and zero students respectively in 2008.

Cerritos College - Norwalk, CA

Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has a two to four year program in Public Relations/Image Management.

Pasadena City College - Pasadena, CA

Pasadena City College, 1570 E Colorado Blvd., Pasadena, CA 91106-2003. Pasadena City College is a large college located in Pasadena, California. It is a public school with primarily 2-year programs and has 26,453 students. Pasadena City College has an associate's degree and a two to four year program in Public Relations/Image Management.

Glendale Community College - Glendale, CA

Glendale Community College, 1500 N Verdugo Rd, Glendale, CA 91208-2894. Glendale Community College is a large college located in Glendale, California. It is a public school with primarily 2-year programs and has 15,993 students. Glendale Community College has a less than one year and a two to four year program in Public Relations/Image Management which graduated three and zero students respectively in 2008.

University of Southern California - Los Angeles, CA

University of Southern California, University Park, Los Angeles, CA 90089. University of Southern California is a large university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 33,747 students and an admission rate of 22%. University of Southern California has a bachelor's degree and a master's degree program in Public Relations/Image Management which graduated two and twenty-three students respectively in 2008.

Pepperdine University - Malibu, CA

Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.

CERTIFICATIONS

Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.

For more information, see the Association of Fundraising Professionals website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.

For more information, see the National Commission for Health Education Credentialing, Inc. website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

LOCATION INFORMATION: Santa Clarita, California

Santa Clarita, California
Santa Clarita, California photo by Guillaume h

Santa Clarita is situated in Los Angeles County, California. It has a population of over 169,500, which has grown by 12.2% over the last ten years. The cost of living index in Santa Clarita, 137, is far greater than the national average. New single-family homes in Santa Clarita are valued at $396,800 on average, which is far greater than the state average. In 2008, one hundred ten new homes were built in Santa Clarita, down from one hundred ninety-eight the previous year.

The three most popular industries for women in Santa Clarita are educational services, health care, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and public administration. The average travel time to work is about 33 minutes. More than 29.1% of Santa Clarita residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.8%, is lower than the state average.

The unemployment rate in Santa Clarita is 7.8%, which is less than California's average of 12.3%.

The percentage of Santa Clarita residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Santa Clarita is home to the Monogram Ranch and the Placeritos Ranch as well as William S Hart Park and Almendra Park. Shopping centers in the area include River Oaks Shopping Center, Granary Square Shopping Center and Lyons Station Shopping Center.