Marketing and Advertising: Career and Education Opportunities in Santa Clarita, California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Santa Clarita is situated in Los Angeles County, California. It has a population of over 169,500, which has grown by 12.2% over the last ten years. The cost of living index in Santa Clarita, 137, is far greater than the national average. New single-family homes in Santa Clarita are valued at $396,800 on average, which is far greater than the state average. In 2008, one hundred ten new homes were built in Santa Clarita, down from one hundred ninety-eight the previous year.
The three most popular industries for women in Santa Clarita are educational services, health care, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and public administration. The average travel time to work is about 33 minutes. More than 29.1% of Santa Clarita residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.8%, is lower than the state average.
The unemployment rate in Santa Clarita is 7.8%, which is less than California's average of 12.3%.
The percentage of Santa Clarita residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.
Santa Clarita is home to the Monogram Ranch and the Placeritos Ranch as well as William S Hart Park and Almendra Park. Shopping centers in the area include River Oaks Shopping Center, Granary Square Shopping Center and Lyons Station Shopping Center.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.