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Career and Education Opportunities for Program Directors in Santa Clarita, California

There are many career and education opportunities for program directors in the Santa Clarita, California area. There are currently 21,100 jobs for program directors in California and this is projected to grow by 17% to about 24,700 jobs by 2016. This is better than the national trend for program directors, which sees this job pool growing by about 9.8% over the next eight years. In general, program directors direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs.

Program directors earn about $46 per hour or $96,940 per year on average in California and about $30 hourly or $64,430 yearly on average nationally. Program directors earn the same as people working in the category of Theater, Film, and Television generally in California and the same as people in the Theater, Film, and Television category nationally. Jobs in this field include: station manager, news producer, and public service director.

The Santa Clarita area is home to 210 schools of higher education, including thirty-nine within twenty-five miles of Santa Clarita where you can get a degree as a program director. Given that the most common education level for program directors is some college courses, you can expect to spend a short time training to become a program director if you already have a high school diploma.

CAREER DESCRIPTION: Program Director

In general, program directors direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs.

Program directors monitor and review programming to insure that schedules are met, guidelines are adhered to, and performances are of adequate quality. They also evaluate new and existing programming to gauge suitability and the need for changes, using data such as audience surveys and feedback. Equally important, program directors have to formulate and schedule programming and event coverage, on the basis of broadcast length and other factors, such as community needs and viewer demographics. They are often called upon to monitor network transmissions for advisories concerning daily program schedules or program changes. They are expected to direct and schedule efforts of personnel working on broadcast news or programming. Finally, program directors decide on and maintain programs, music and other needed materials and obtain legal clearances for their use as needed.

Every day, program directors are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings.

It is important for program directors to design concepts for programs and features that a station could produce. They are often called upon to establish work schedules and assign work to staff members. They also design budgets for programming and broadcasting efforts and monitor expenditures to insure that they remain within budgetary limits. They are sometimes expected to participate in the planning and execution of fundraising efforts. Somewhat less frequently, program directors are also expected to design promotions for current programs and specials.

Program directors sometimes are asked to decide on and maintain programs, music and other needed materials and obtain legal clearances for their use as needed. And finally, they sometimes have to direct efforts between departments.

Like many other jobs, program directors must want to innovate to meet new challenges and believe in an agile approach to problem solving and deal with change.

Similar jobs with educational opportunities in Santa Clarita include:

  • Actor. Play parts in stage, television, or motion picture productions for entertainment, information, or instruction. Interpret serious or comic role by speech, gesture, and body movement to entertain or inform audience. May dance and sing.
  • Artistic Director. Audition and interview performers to select most appropriate talent for parts in stage, television, or motion picture productions.
  • Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Film or Videotape Editor. Edit motion picture soundtracks, film, and video.
  • Producer. Plan and coordinate various aspects of radio, television, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
  • Technical Director. Coordinate activities of technical departments, such as taping, editing, and maintenance, to produce radio or television programs.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

EDUCATIONAL OPPORTUNITIES: Program Director Training

California State University-Los Angeles - Los Angeles, CA

California State University-Los Angeles, 5151 State University Dr, Los Angeles, CA 90032. California State University-Los Angeles is a large university located in Los Angeles, California. It is a public school with primarily 4-year or above programs. It has 20,856 students and an admission rate of 62%. California State University-Los Angeles has 2 areas of study related to Program Director. They are:

  • Radio and Television, bachelor's degree which graduated 64 students in 2008.
  • Drama and Dramatics/Theatre Arts, bachelor's degree and master's degree which graduated thirteen and two students respectively in 2008.

Pomona College - Claremont, CA

Pomona College, 550 N College Ave Alexander Hall, Claremont, CA 91711-6319. Pomona College is a small college located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,532 students and an admission rate of 16%. Pomona College has a bachelor's degree program in Drama and Dramatics/Theatre Arts.

Claremont McKenna College - Claremont, CA

Claremont McKenna College, 500 E 9th St, Claremont, CA 91711-6400. Claremont McKenna College is a small college located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,212 students and an admission rate of 19%. Claremont McKenna College has 2 areas of study related to Program Director. They are:

  • Drama and Dramatics/Theatre Arts, bachelor's degree.
  • Film/Cinema Studies, bachelor's degree.

Long Beach City College - Long Beach, CA

Long Beach City College, 4901 E. Carson St., Long Beach, CA 90808-1706. Long Beach City College is a large college located in Long Beach, California. It is a public school with primarily 2-year programs and has 26,097 students. Long Beach City College has 3 areas of study related to Program Director. They are:

  • Radio and Television, less than one year, one to two year, associate's degree, and two to four year which graduated one, three, one, and zero students respectively in 2008.
  • Drama and Dramatics/Theatre Arts, associate's degree which graduated 2 students in 2008.
  • Film/Cinema Studies, associate's degree.

Cerritos College - Norwalk, CA

Cerritos College, 11110 Alondra Blvd, Norwalk, CA 90650-6298. Cerritos College is a large college located in Norwalk, California. It is a public school with primarily 2-year programs and has 22,228 students. Cerritos College has 2 areas of study related to Program Director. They are:

  • Radio and Television, associate's degree.
  • Drama and Dramatics/Theatre Arts, associate's degree which graduated 2 students in 2008.

California State University-Northridge - Northridge, CA

California State University-Northridge, 18111 Nordhoff St, Northridge, CA 91330. California State University-Northridge is a large university located in Northridge, California. It is a public school with primarily 4-year or above programs. It has 36,208 students and an admission rate of 69%. California State University-Northridge has 2 areas of study related to Program Director. They are:

  • Radio and Television, bachelor's degree which graduated 1 student in 2008.
  • Drama and Dramatics/Theatre Arts, bachelor's degree and master's degree which graduated forty-one and two students respectively in 2008.

Biola University - La Mirada, CA

Biola University, 13800 Biola Ave, La Mirada, CA 90639-0001. Biola University is a medium sized university located in La Mirada, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,893 students and an admission rate of 81%. Biola University has 2 areas of study related to Program Director. They are:

  • Radio and Television, bachelor's degree which graduated 31 students in 2008.
  • Drama and Dramatics/Theatre Arts, bachelor's degree.

University of La Verne - La Verne, CA

University of La Verne, 1950 Third St, La Verne, CA 91750-4401. University of La Verne is a medium sized university located in La Verne, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,331 students and an admission rate of 65%. University of La Verne has 2 areas of study related to Program Director. They are:

  • Radio and Television, bachelor's degree which graduated 12 students in 2008.
  • Drama and Dramatics/Theatre Arts, bachelor's degree which graduated 4 students in 2008.

The Art Institute of California-Los Angeles - Santa Monica, CA

The Art Institute of California-Los Angeles, 2900 31st St, Santa Monica, CA 90405-3035. The Art Institute of California-Los Angeles is a small school located in Santa Monica, California. It is a private for-profit school with primarily 4-year or above programs. It has 2,209 students and an admission rate of 43%. The Art Institute of California-Los Angeles has an associate's degree and a bachelor's degree program in Cinematography and Film/Video Production which graduated forty-seven and sixty-eight students respectively in 2008.

Los Angeles City College - Los Angeles, CA

Los Angeles City College, 855 N Vermont Ave, Los Angeles, CA 90029. Los Angeles City College is a large college located in Los Angeles, California. It is a public school with primarily 2-year programs and has 17,310 students. Los Angeles City College has 3 areas of study related to Program Director. They are:

  • Radio and Television, less than one year and associate's degree which graduated twenty-four and zero students respectively in 2008.
  • Drama and Dramatics/Theatre Arts, associate's degree which graduated 2 students in 2008.
  • Cinematography and Film/Video Production, one to two year and associate's degree which graduated twenty-eight and fifteen students respectively in 2008.

Scripps College - Claremont, CA

Scripps College, 1030 North Columbia Avenue, Claremont, CA 91711-3905. Scripps College is a small college located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 970 students and an admission rate of 43%. Scripps College has a bachelor's degree program in Drama and Dramatics/Theatre Arts which graduated one student in 2008.

Los Angeles Southwest College - Los Angeles, CA

Los Angeles Southwest College, 1600 W Imperial Hwy., Los Angeles, CA 90047-4899. Los Angeles Southwest College is a medium sized college located in Los Angeles, California. It is a public school with primarily 2-year programs and has 7,411 students. Los Angeles Southwest College has an associate's degree program in Drama and Dramatics/Theatre Arts which graduated one student in 2008.

West Los Angeles College - Culver City, CA

West Los Angeles College, 9000 Overland Avenue, Culver City, CA 90230-3519. West Los Angeles College is a large college located in Culver City, California. It is a public school with primarily 2-year programs and has 11,612 students. West Los Angeles College has 2 areas of study related to Program Director. They are:

  • Drama and Dramatics/Theatre Arts, less than one year which graduated 1 student in 2008.
  • Film/Cinema Studies, less than one year which graduated 2 students in 2008.

American Film Institute Conservatory - Los Angeles, CA

American Film Institute Conservatory, 2021 N Western Ave, Los Angeles, CA 90027-1625. American Film Institute Conservatory is a small school located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs and has 359 students. American Film Institute Conservatory has a postbaccalaureate certificate and a master's degree program in Film/Cinema Studies which graduated nine and 107 students respectively in 2008.

Pitzer College - Claremont, CA

Pitzer College, 1050 North Mills Avenue, Claremont, CA 91711-6101. Pitzer College is a small college located in Claremont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,025 students and an admission rate of 22%. Pitzer College has a bachelor's degree program in Drama and Dramatics/Theatre Arts.

American Academy of Dramatic Arts-West - Los Angeles, CA

American Academy of Dramatic Arts-West, 1336 N La Brea, Los Angeles, CA 90028. American Academy of Dramatic Arts-West is a small school located in Los Angeles, California. It is a private not-for-profit school with primarily 2-year programs. It has 188 students and an admission rate of 54%. American Academy of Dramatic Arts-West has an associate's degree and a two to four year program in Drama and Dramatics/Theatre Arts which graduated seventeen and sixty-nine students respectively in 2008.

Rio Hondo College - Whittier, CA

Rio Hondo College, 3600 Workman Mill Rd, Whittier, CA 90601-1616. Rio Hondo College is a large college located in Whittier, California. It is a public school with primarily 2-year programs and has 17,505 students. Rio Hondo College has 2 areas of study related to Program Director. They are:

  • Radio and Television, associate's degree and two to four year which graduated one and zero students respectively in 2008.
  • Drama and Dramatics/Theatre Arts, associate's degree which graduated 2 students in 2008.

University of Southern California - Los Angeles, CA

University of Southern California, University Park, Los Angeles, CA 90089. University of Southern California is a large university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 33,747 students and an admission rate of 22%. University of Southern California has 5 areas of study related to Program Director. They are:

  • Drama and Dramatics/Theatre Arts, bachelor's degree and master's degree which graduated six and zero students respectively in 2008.
  • Directing and Theatrical Production, bachelor's degree and master's degree.
  • Dramatic/Theatre Arts and Stagecraft, Other Specialties, bachelor's degree which graduated 5 students in 2008.
  • Film/Cinema Studies, bachelor's degree, master's degree, and doctor's degree which graduated eight, twenty-five, and eight students respectively in 2008.
  • Cinematography and Film/Video Production, bachelor's degree and master's degree which graduated four and ninety-nine students respectively in 2008.

Columbia College Hollywood - Tarzana, CA

Columbia College Hollywood, 18618 Oxnard St, Tarzana, CA 91356-1411. Columbia College Hollywood is a small college located in Tarzana, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 356 students and an admission rate of 63%. Columbia College Hollywood has an associate's degree and a bachelor's degree program in Cinematography and Film/Video Production which graduated one and forty-one students respectively in 2008.

Los Angeles Valley College - Valley Glen, CA

Los Angeles Valley College, 5800 Fulton Avenue, Valley Glen, CA 91401-4096. Los Angeles Valley College is a large college located in Valley Glen, California. It is a public school with primarily 2-year programs and has 18,550 students. Los Angeles Valley College has 3 areas of study related to Program Director. They are:

  • Radio and Television, associate's degree which graduated 6 students in 2008.
  • Drama and Dramatics/Theatre Arts, associate's degree.
  • Cinematography and Film/Video Production, one to two year and associate's degree which graduated one and three students respectively in 2008.

El Camino Community College District - Torrance, CA

El Camino Community College District, 16007 Crenshaw Blvd, Torrance, CA 90506. El Camino Community College District is a large college located in Torrance, California. It is a public school with primarily 2-year programs and has 26,825 students. El Camino Community College District has 2 areas of study related to Program Director. They are:

  • Radio and Television, less than one year, associate's degree, and two to four year which graduated three, one, and zero students respectively in 2008.
  • Drama and Dramatics/Theatre Arts, associate's degree which graduated 1 student in 2008.

Pepperdine University - Malibu, CA

Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263. Pepperdine University is a medium sized university located in Malibu, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,170 students and an admission rate of 35%. Pepperdine University has 3 areas of study related to Program Director. They are:

  • Radio and Television, bachelor's degree which graduated 1 student in 2008.
  • Directing and Theatrical Production, bachelor's degree which graduated 2 students in 2008.
  • Dramatic/Theatre Arts and Stagecraft, Other Specialties, bachelor's degree which graduated 7 students in 2008.

East Los Angeles College - Monterey Park, CA

East Los Angeles College, 1301 Avenida Cesar Chavez, Monterey Park, CA 91754-6099. East Los Angeles College is a large college located in Monterey Park, California. It is a public school with primarily 2-year programs and has 25,475 students. East Los Angeles College has an associate's degree program in Drama and Dramatics/Theatre Arts.

California State Polytechnic University-Pomona - Pomona, CA

California State Polytechnic University-Pomona, 3801 W Temple Ave, Pomona, CA 91768. California State Polytechnic University-Pomona is a large university located in Pomona, California. It is a public school with primarily 4-year or above programs. It has 21,206 students and an admission rate of 69%. California State Polytechnic University-Pomona has a bachelor's degree program in Drama and Dramatics/Theatre Arts which graduated ten students in 2008.

Whittier College - Whittier, CA

Whittier College, 13406 E Philadelphia Street, Whittier, CA 90601. Whittier College is a small college located in Whittier, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,895 students and an admission rate of 72%. Whittier College has a bachelor's degree program in Drama and Dramatics/Theatre Arts.

University of California-Los Angeles - Los Angeles, CA

University of California-Los Angeles, 405 Hilgard Ave, Los Angeles, CA 90095-1405. University of California-Los Angeles is a large university located in Los Angeles, California. It is a public school with primarily 4-year or above programs. It has 37,782 students and an admission rate of 24%. University of California-Los Angeles has 2 areas of study related to Program Director. They are:

  • Drama and Dramatics/Theatre Arts, bachelor's degree, master's degree, post-master's certificate, and doctor's degree which graduated fifty-eight, twenty-two, one, and five students respectively in 2008.
  • Film/Cinema Studies, bachelor's degree, master's degree, post-master's certificate, and doctor's degree which graduated thirty-three, sixty-eight, six, and seven students respectively in 2008.

Los Angeles Pierce College - Woodland Hills, CA

Los Angeles Pierce College, 6201 Winnetka Ave, Woodland Hills, CA 91371-0002. Los Angeles Pierce College is a large college located in Woodland Hills, California. It is a public school with primarily 2-year programs and has 21,832 students. Los Angeles Pierce College has 2 areas of study related to Program Director. They are:

  • Drama and Dramatics/Theatre Arts, associate's degree.
  • Film/Cinema Studies, less than one year.

California State University-Dominguez Hills - Carson, CA

California State University-Dominguez Hills, 1000 E Victoria St, Carson, CA 90747-0005. California State University-Dominguez Hills is a large university located in Carson, California. It is a public school with primarily 4-year or above programs. It has 12,842 students and an admission rate of 12%. California State University-Dominguez Hills has a bachelor's degree program in Drama and Dramatics/Theatre Arts which graduated five students in 2008.

Pasadena City College - Pasadena, CA

Pasadena City College, 1570 E Colorado Blvd., Pasadena, CA 91106-2003. Pasadena City College is a large college located in Pasadena, California. It is a public school with primarily 2-year programs and has 26,453 students. Pasadena City College has less than one year, one to two year, associate's degree, and two to four year programs in Radio and Television which graduated one, one, zero, and zero students respectively in 2008.

Glendale Community College - Glendale, CA

Glendale Community College, 1500 N Verdugo Rd, Glendale, CA 91208-2894. Glendale Community College is a large college located in Glendale, California. It is a public school with primarily 2-year programs and has 15,993 students. Glendale Community College has 2 areas of study related to Program Director. They are:

  • Radio and Television, less than one year, associate's degree, and two to four year which graduated one, three, and zero students respectively in 2008.
  • Drama and Dramatics/Theatre Arts, associate's degree and two to four year which graduated one and zero students respectively in 2008.

Loyola Marymount University - Los Angeles, CA

Loyola Marymount University, One Lmu Drive, Los Angeles, CA 90045-2659. Loyola Marymount University is a medium sized university located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 9,011 students and an admission rate of 50%. Loyola Marymount University has 3 areas of study related to Program Director. They are:

  • Radio and Television, bachelor's degree and master's degree which graduated twenty and eleven students respectively in 2008.
  • Drama and Dramatics/Theatre Arts, bachelor's degree which graduated 1 student in 2008.
  • Cinematography and Film/Video Production, bachelor's degree and master's degree which graduated forty-eight and eleven students respectively in 2008.

Video Symphony EnterTraining - Burbank, CA

Video Symphony EnterTraining, 266 E Magnolia Blvd, Burbank, CA 91502. Video Symphony EnterTraining is a small school located in Burbank, California. It is a private for-profit school with primarily less-than 2-year programs. It has 335 students and an admission rate of 87%. Video Symphony EnterTraining has a less than one year and a one to two year program in Cinematography and Film/Video Production which graduated six and 126 students respectively in 2008.

Santa Monica College - Santa Monica, CA

Santa Monica College, 1900 Pico Blvd, Santa Monica, CA 90405-1628. Santa Monica College is a large college located in Santa Monica, California. It is a public school with primarily 2-year programs and has 29,827 students. Santa Monica College has 3 areas of study related to Program Director. They are:

  • Radio and Television, associate's degree and two to four year which graduated seven and zero students respectively in 2008.
  • Drama and Dramatics/Theatre Arts, associate's degree which graduated 6 students in 2008.
  • Film/Cinema Studies, associate's degree which graduated 10 students in 2008.

College of the Canyons - Santa Clarita, CA

College of the Canyons, 26455 Rockwell Canyon Rd, Santa Clarita, CA 91355-1899. College of the Canyons is a large college located in Santa Clarita, California. It is a public school with primarily 2-year programs and has 20,474 students. College of the Canyons has 3 areas of study related to Program Director. They are:

  • Radio and Television, associate's degree and two to four year which graduated two and zero students respectively in 2008.
  • Drama and Dramatics/Theatre Arts, associate's degree.
  • Cinematography and Film/Video Production, associate's degree and two to four year which graduated five and zero students respectively in 2008.

California Institute of the Arts - Valencia, CA

California Institute of the Arts, 24700 W McBean Pky, Valencia, CA 91355-2397. California Institute of the Arts is a small school located in Valencia, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,374 students and an admission rate of 37%. California Institute of the Arts has 2 areas of study related to Program Director. They are:

  • Directing and Theatrical Production, bachelor's degree, postbaccalaureate certificate, and master's degree which graduated twenty-two, zero, and fourteen students respectively in 2008.
  • Cinematography and Film/Video Production, bachelor's degree, postbaccalaureate certificate, and master's degree which graduated fifty-three, zero, and thirty-seven students respectively in 2008.

Art Center College of Design - Pasadena, CA

Art Center College of Design, 1700 Lida St, Pasadena, CA 91103. Art Center College of Design is a small college located in Pasadena, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,760 students and an admission rate of 60%. Art Center College of Design has a bachelor's degree and a master's degree program in Film/Cinema Studies which graduated twenty-six and fifteen students respectively in 2008.

Occidental College - Los Angeles, CA

Occidental College, 1600 Campus Rd, Los Angeles, CA 90041-3392. Occidental College is a small college located in Los Angeles, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,868 students and an admission rate of 39%. Occidental College has a bachelor's degree program in Drama and Dramatics/Theatre Arts which graduated one student in 2008.

California State University-Long Beach - Long Beach, CA

California State University-Long Beach, 1250 Bellflower Blvd, Long Beach, CA 90840-0115. California State University-Long Beach is a large university located in Long Beach, California. It is a public school with primarily 4-year or above programs. It has 37,891 students and an admission rate of 47%. California State University-Long Beach has 2 areas of study related to Program Director. They are:

  • Radio and Television, bachelor's degree which graduated 1 student in 2008.
  • Drama and Dramatics/Theatre Arts, bachelor's degree and master's degree which graduated three and nineteen students respectively in 2008.

Mt San Antonio College - Walnut, CA

Mt San Antonio College, 1100 N Grand Ave, Walnut, CA 91789-1399. Mt San Antonio College is a large college located in Walnut, California. It is a public school with primarily 2-year programs and has 30,439 students. Mt San Antonio College has an associate's degree and a two to four year program in Radio and Television which graduated eight and zero students respectively in 2008.

CERTIFICATIONS

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

LOCATION INFORMATION: Santa Clarita, California

Santa Clarita, California
Santa Clarita, California photo by Guillaume h

Santa Clarita is situated in Los Angeles County, California. It has a population of over 169,500, which has grown by 12.2% over the last ten years. The cost of living index in Santa Clarita, 137, is far greater than the national average. New single-family homes in Santa Clarita are valued at $396,800 on average, which is far greater than the state average. In 2008, one hundred ten new homes were built in Santa Clarita, down from one hundred ninety-eight the previous year.

The three most popular industries for women in Santa Clarita are educational services, health care, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and public administration. The average travel time to work is about 33 minutes. More than 29.1% of Santa Clarita residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.8%, is lower than the state average.

The unemployment rate in Santa Clarita is 7.8%, which is less than California's average of 12.3%.

The percentage of Santa Clarita residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Santa Clarita is home to the Monogram Ranch and the Placeritos Ranch as well as William S Hart Park and Almendra Park. Shopping centers in the area include River Oaks Shopping Center, Granary Square Shopping Center and Lyons Station Shopping Center.