Marketing and Advertising: Career and Education Opportunities in Santa Clara, California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Santa Clara is located in Santa Clara County, California. It has a population of over 110,200, which has grown by 7.7% over the last ten years. The cost of living index in Santa Clara, 158, is far greater than the national average. New single-family homes in Santa Clara cost $196,500 on average, which is far less than the state average. In 2008, forty-three new homes were constructed in Santa Clara, down from eighty-five the previous year.
The top three industries for women in Santa Clara are computer and electronic products, professional, scientific, and technical services, and educational services. For men, it is computer and electronic products, professional, scientific, and technical services, and construction. The average commute to work is about 22 minutes. More than 42.4% of Santa Clara residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.6%, is higher than the state average.
The unemployment rate in Santa Clara is 10.9%, which is less than California's average of 12.3%.
The percentage of Santa Clara residents that are affiliated with a religious congregation, 43.2%, is less than both the national and state average. Peace Lutheran Church, Good News Community Church and Universal Church of the Master are some of the churches located in Santa Clara. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Muslim Estimate.
Santa Clara is home to the Santa Clara Unified School District Office and the Santa Clara Municipal Golf Course as well as Westwood Acres Park and Washington Park. Shopping centers in the area include Moonlite Shopping Center, Fairway Glen Shopping Center and Youth Shopping Center.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.