Career and Education Opportunities for Copy Writers in Santa Clara, California
Santa Clara, California provides a wide variety of opportunities, both career and educational, for copy writers. About 17,800 people are currently employed as copy writers in California. By 2016, this is expected to grow by 19% to about 21,100 people employed. This is better than the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers earn about $32 hourly or $67,540 per year on average in California and about $25 hourly or $53,070 annually on average nationally. Incomes for copy writers are better than in the overall category of Writing and Editing in California, and not quite as good as the overall Writing and Editing category nationally. People working as copy writers can fill a number of jobs, such as: advertising copywriter, creative services director, and business writer.
There are thirty-five schools of higher education in the Santa Clara area, including nine within twenty-five miles of Santa Clara where you can get a degree to start your career as a copy writer. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years studying to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Santa Clara include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Ohlone College - Fremont, CA
Ohlone College, 43600 Mission Blvd, Fremont, CA 94539-0390. Ohlone College is a large college located in Fremont, California. It is a public school with primarily 2-year programs and has 11,083 students. Ohlone College has an associate's degree and a two to four year program in Journalism.
Bethany University - Scotts Valley, CA
Bethany University, 800 Bethany Dr, Scotts Valley, CA 95066-2898. Bethany University is a small university located in Scotts Valley, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 507 students and an admission rate of 70%. Bethany University has a bachelor's degree program in Communication, Journalism, and Related Programs, Other Specialties which graduated nine students in 2008.
San Jose State University - San Jose, CA
San Jose State University, 1 Washington Sq, San Jose, CA 95192-0001. San Jose State University is a large university located in San Jose, California. It is a public school with primarily 4-year or above programs. It has 32,749 students and an admission rate of 64%. San Jose State University has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, master's degree which graduated 21 students in 2008.
- Journalism, bachelor's degree which graduated 61 students in 2008.
Santa Clara University - Santa Clara, CA
Santa Clara University, 500 El Camino Real, Santa Clara, CA 95053. Santa Clara University is a medium sized university located in Santa Clara, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,987 students and an admission rate of 61%. Santa Clara University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.
De Anza College - Cupertino, CA
De Anza College, 21250 Stevens Creek Blvd., Cupertino, CA 95014. De Anza College is a large college located in Cupertino, California. It is a public school with primarily 2-year programs and has 24,677 students. De Anza College has an associate's degree program in Journalism.
Gavilan College - Gilroy, CA
Gavilan College, 5055 Santa Teresa Blvd, Gilroy, CA 95020. Gavilan College is a medium sized college located in Gilroy, California. It is a public school with primarily 2-year programs and has 7,159 students. Gavilan College has an associate's degree program in Journalism.
Foothill College - Los Altos Hills, CA
Foothill College, 12345 El Monte Rd, Los Altos Hills, CA 94022. Foothill College is a large college located in Los Altos Hills, California. It is a public school with primarily 2-year programs and has 19,837 students. Foothill College has an associate's degree and a two to four year program in Broadcast Journalism.
San Jose City College - San Jose, CA
San Jose City College, 2100 Moorpark Ave, San Jose, CA 95128-2798. San Jose City College is a large college located in San Jose, California. It is a public school with primarily 2-year programs and has 11,574 students. San Jose City College has 2 areas of study related to Copy Writer. They are:
- Journalism, associate's degree.
- Communication, Journalism, and Related Programs, Other Specialties, less than one year, associate's degree, and two to four year which graduated one, zero, and zero students respectively in 2008.
Cabrillo College - Aptos, CA
Cabrillo College, 6500 Soquel Dr, Aptos, CA 95003. Cabrillo College is a large college located in Aptos, California. It is a public school with primarily 2-year programs and has 15,822 students. Cabrillo College has a one to two year and an associate's degree program in Journalism which graduated zero and one students respectively in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Santa Clara, California
Santa Clara is located in Santa Clara County, California. It has a population of over 110,200, which has grown by 7.7% over the last ten years. The cost of living index in Santa Clara, 158, is far greater than the national average. New single-family homes in Santa Clara cost $196,500 on average, which is far less than the state average. In 2008, forty-three new homes were constructed in Santa Clara, down from eighty-five the previous year.
The top three industries for women in Santa Clara are computer and electronic products, professional, scientific, and technical services, and educational services. For men, it is computer and electronic products, professional, scientific, and technical services, and construction. The average commute to work is about 22 minutes. More than 42.4% of Santa Clara residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.6%, is higher than the state average.
The unemployment rate in Santa Clara is 10.9%, which is less than California's average of 12.3%.
The percentage of Santa Clara residents that are affiliated with a religious congregation, 43.2%, is less than both the national and state average. Peace Lutheran Church, Good News Community Church and Universal Church of the Master are some of the churches located in Santa Clara. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Muslim Estimate.
Santa Clara is home to the Santa Clara Unified School District Office and the Santa Clara Municipal Golf Course as well as Westwood Acres Park and Washington Park. Shopping centers in the area include Moonlite Shopping Center, Fairway Glen Shopping Center and Youth Shopping Center.