Career and Education Opportunities for Public Relations Specialists in Santa Clara, California
Public relations specialists can find both educational opportunities and jobs in the Santa Clara, California area. Currently, 26,000 people work as public relations specialists in California. This is expected to grow by 19% to about 30,800 people by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
The income of a public relations specialist is about $28 hourly or $58,700 annually on average in California. In the U.S. as a whole, their income is about $24 hourly or $51,280 per year on average. Jobs in this field include: promotion specialist, media outreach coordinator, and media specialist.
There are two schools within twenty-five miles of Santa Clara where you can study to be a public relations specialist, among thirty-five schools of higher education total in the Santa Clara area. The most common level of education for public relations specialists is a Bachelor's degree. It will take about four years to learn to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Santa Clara include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Santa Clara University - Santa Clara, CA
Santa Clara University, 500 El Camino Real, Santa Clara, CA 95053. Santa Clara University is a medium sized university located in Santa Clara, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,987 students and an admission rate of 61%. Santa Clara University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.
San Jose State University - San Jose, CA
San Jose State University, 1 Washington Sq, San Jose, CA 95192-0001. San Jose State University is a large university located in San Jose, California. It is a public school with primarily 4-year or above programs. It has 32,749 students and an admission rate of 64%. San Jose State University has 2 areas of study related to Public Relations Specialist. They are:
- Communication Studies/Speech Communication and Rhetoric, master's degree which graduated 21 students in 2008.
- Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Santa Clara, California
Santa Clara is located in Santa Clara County, California. It has a population of over 110,200, which has grown by 7.7% over the last ten years. The cost of living index in Santa Clara, 158, is far greater than the national average. New single-family homes in Santa Clara cost $196,500 on average, which is far less than the state average. In 2008, forty-three new homes were constructed in Santa Clara, down from eighty-five the previous year.
The top three industries for women in Santa Clara are computer and electronic products, professional, scientific, and technical services, and educational services. For men, it is computer and electronic products, professional, scientific, and technical services, and construction. The average commute to work is about 22 minutes. More than 42.4% of Santa Clara residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.6%, is higher than the state average.
The unemployment rate in Santa Clara is 10.9%, which is less than California's average of 12.3%.
The percentage of Santa Clara residents that are affiliated with a religious congregation, 43.2%, is less than both the national and state average. Peace Lutheran Church, Good News Community Church and Universal Church of the Master are some of the churches located in Santa Clara. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Muslim Estimate.
Santa Clara is home to the Santa Clara Unified School District Office and the Santa Clara Municipal Golf Course as well as Westwood Acres Park and Washington Park. Shopping centers in the area include Moonlite Shopping Center, Fairway Glen Shopping Center and Youth Shopping Center.