Career and Education Opportunities for Art Directors in Santa Clara, California
There is a wide variety of career and education opportunities for art directors in the Santa Clara, California area. About 16,000 people are currently employed as art directors in California. By 2016, this is expected to grow by 14% to about 18,300 people employed. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
The income of an art director is about $43 per hour or $90,330 per year on average in California. In the U.S. as a whole, their income is about $37 hourly or $76,980 per year on average. Compared with people working in the overall category of Art and Design, people working as art directors in California earn more. They earn more than people working in the overall category of Art and Design nationally. Art directors work in a variety of jobs, including: advertising production manager, product designer, and production manager.
There are six schools within twenty-five miles of Santa Clara where you can study to be an art director, among thirty-five schools of higher education total in the Santa Clara area. Given that the most common education level for art directors is an Associate's, or other 2-year degree, you can expect to spend about two years training to become an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Santa Clara include:
- Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Florist. Design, cut, and arrange live, dried, or artificial flowers and foliage.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
Ohlone College - Fremont, CA
Ohlone College, 43600 Mission Blvd, Fremont, CA 94539-0390. Ohlone College is a large college located in Fremont, California. It is a public school with primarily 2-year programs and has 11,083 students. Ohlone College has an associate's degree and a two to four year program in Graphic Design.
San Jose State University - San Jose, CA
San Jose State University, 1 Washington Sq, San Jose, CA 95192-0001. San Jose State University is a large university located in San Jose, California. It is a public school with primarily 4-year or above programs. It has 32,749 students and an admission rate of 64%. San Jose State University has a bachelor's degree program in Graphic Design which graduated twenty-six students in 2008.
The Art Institute of CaliforniaSunnyvale - Sunnyvale, CA
The Art Institute of CaliforniaSunnyvale, 1120 Kifer Rd, Sunnyvale, CA 94086. The Art Institute of CaliforniaSunnyvale is a small school located in Sunnyvale, California. It is a private for-profit school with primarily 4-year or above programs and has 100 students. The Art Institute of CaliforniaSunnyvale has an associate's degree and a bachelor's degree program in Graphic Design.
Mission College - Santa Clara, CA
Mission College, 3000 Mission College Blvd, Santa Clara, CA 95054-1897. Mission College is a large college located in Santa Clara, California. It is a public school with primarily 2-year programs and has 10,154 students. Mission College has less than one year, one to two year, associate's degree, and two to four year programs in Graphic Design which graduated two, two, two, and zero students respectively in 2008.
De Anza College - Cupertino, CA
De Anza College, 21250 Stevens Creek Blvd., Cupertino, CA 95014. De Anza College is a large college located in Cupertino, California. It is a public school with primarily 2-year programs and has 24,677 students. De Anza College has less than one year, one to two year, associate's degree, and two to four year programs in Graphic Design which graduated three, one, three, and zero students respectively in 2008.
Foothill College - Los Altos Hills, CA
Foothill College, 12345 El Monte Rd, Los Altos Hills, CA 94022. Foothill College is a large college located in Los Altos Hills, California. It is a public school with primarily 2-year programs and has 19,837 students. Foothill College has less than one year, associate's degree, and two to four year programs in Graphic Design which graduated two, three, and zero students respectively in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Santa Clara, California
Santa Clara is located in Santa Clara County, California. It has a population of over 110,200, which has grown by 7.7% over the last ten years. The cost of living index in Santa Clara, 158, is far greater than the national average. New single-family homes in Santa Clara cost $196,500 on average, which is far less than the state average. In 2008, forty-three new homes were constructed in Santa Clara, down from eighty-five the previous year.
The top three industries for women in Santa Clara are computer and electronic products, professional, scientific, and technical services, and educational services. For men, it is computer and electronic products, professional, scientific, and technical services, and construction. The average commute to work is about 22 minutes. More than 42.4% of Santa Clara residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.6%, is higher than the state average.
The unemployment rate in Santa Clara is 10.9%, which is less than California's average of 12.3%.
The percentage of Santa Clara residents that are affiliated with a religious congregation, 43.2%, is less than both the national and state average. Peace Lutheran Church, Good News Community Church and Universal Church of the Master are some of the churches located in Santa Clara. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Muslim Estimate.
Santa Clara is home to the Santa Clara Unified School District Office and the Santa Clara Municipal Golf Course as well as Westwood Acres Park and Washington Park. Shopping centers in the area include Moonlite Shopping Center, Fairway Glen Shopping Center and Youth Shopping Center.