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Career and Education Opportunities for Public Relations Managers in San Jose, California

Many educational and employment opportunities exist for public relations managers in the San Jose, California area. There are currently 5,300 working public relations managers in California; this should grow by 17% to 6,200 working public relations managers in the state by 2016. This is better than the national trend for public relations managers, which sees this job pool growing by about 12.9% over the next eight years. In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

A person working as a public relations manager can expect to earn about $49 per hour or $102,310 per year on average in California and about $43 hourly or $89,430 annually on average in the U.S. as a whole. Incomes for public relations managers are not quite as good as in the overall category of Marketing and Advertising in California, and not quite as good as the overall Marketing and Advertising category nationally. People working as public relations managers can fill a number of jobs, such as: public information officer, public information relations manager, and funds development director.

The San Jose area is home to fifty-nine schools of higher education, including one within twenty-five miles of San Jose where you can get a degree as a public relations manager. Given that the most common education level for public relations managers is a Bachelor's degree, it will take about four years to learn to be a public relations manager if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Manager

Public Relations Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.

Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.

It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.

They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.

Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.

Similar jobs with educational opportunities in San Jose include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training

San Jose State University - San Jose, CA

San Jose State University, 1 Washington Sq, San Jose, CA 95192-0001. San Jose State University is a large university located in San Jose, California. It is a public school with primarily 4-year or above programs. It has 32,749 students and an admission rate of 64%. San Jose State University has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.

CERTIFICATIONS

Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.

For more information, see the Association of Fundraising Professionals website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.

For more information, see the National Commission for Health Education Credentialing, Inc. website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

LOCATION INFORMATION: San Jose, California

San Jose, California
San Jose, California photo by Leslie

San Jose is situated in Santa Clara County, California. It has a population of over 948,279, which has grown by 6.0% over the last ten years. The cost of living index in San Jose, 163, is far greater than the national average. New single-family homes in San Jose are priced at $163,800 on average, which is far less than the state average. In 2008, two hundred fourteen new homes were built in San Jose, down from three hundred twenty-five the previous year.

The three big industries for women in San Jose are health care, educational services, and professional, scientific, and technical services. For men, it is computer and electronic products, construction, and professional, scientific, and technical services. The average travel time to work is about 28 minutes. More than 31.6% of San Jose residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.

The unemployment rate in San Jose is 13.2%, which is greater than California's average of 12.3%.

The percentage of San Jose residents that are affiliated with a religious congregation, 43.2%, is less than both the national and state average. Almaden Hill United Methodist Church, Almaden Valley United Methodist Church and Kingdom Hall of Jehovahs Witnesses are some of the churches located in San Jose. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Muslim Estimate.

San Jose is home to the Evergreen Ranch and the Rosegarden Branch San Jose Public Library as well as Almaden Winery Park and Albertson Park. Shopping malls in the area include Almaden Plaza Shopping Center, Almaden Via Valiente Plaza Shopping Center and Foxworthy Shopping Center. Visitors to San Jose can choose from Atrium Gardens, Best Western Airport Plaza and Best Western Inn Airport Plaza for temporary stays in the area.