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Career and Education Opportunities for Advertising Managers in San Jose, California

Advertising managers can find both educational opportunities and jobs in the San Jose, California area. About 6,300 people are currently employed as advertising managers in California. By 2016, this is expected to grow by 8% to about 6,800 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $39 per hour or $82,510 per year on average in California. In the U.S. as a whole, their income is about $38 per hour or $80,220 annually on average. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in California earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Advertising managers work in a variety of jobs, including: promotions executive producer , advertising sales manager, and marketing manager.

There are seven schools within twenty-five miles of San Jose where you can study to be an advertising manager, among fifty-nine schools of higher education total in the San Jose area. The most common level of education for advertising managers is a Bachelor's degree. It will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in San Jose include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

San Jose State University - San Jose, CA

San Jose State University, 1 Washington Sq, San Jose, CA 95192-0001. San Jose State University is a large university located in San Jose, California. It is a public school with primarily 4-year or above programs. It has 32,749 students and an admission rate of 64%. San Jose State University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Advertising, bachelor's degree which graduated 3 students in 2008.

Holy Names University - Oakland, CA

Holy Names University, 3500 Mountain Blvd, Oakland, CA 94619-1699. Holy Names University is a small university located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,103 students and an admission rate of 74%. Holy Names University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated five and one students respectively in 2008.

Mission College - Santa Clara, CA

Mission College, 3000 Mission College Blvd, Santa Clara, CA 95054-1897. Mission College is a large college located in Santa Clara, California. It is a public school with primarily 2-year programs and has 10,154 students. Mission College has a two to four year program in Advertising.

Santa Clara University - Santa Clara, CA

Santa Clara University, 500 El Camino Real, Santa Clara, CA 95053. Santa Clara University is a medium sized university located in Santa Clara, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,987 students and an admission rate of 61%. Santa Clara University has a bachelor's degree program in Marketing/Marketing Management which graduated 141 students in 2008.

University of Phoenix-Bay Area Campus - Pleasanton, CA

University of Phoenix-Bay Area Campus, 7901 Stoneridge Drive, Suite 130, Pleasanton, CA 94588-3677. University of Phoenix-Bay Area Campus is a small university located in Pleasanton, California. It is a private for-profit school with primarily 4-year or above programs and has 1,784 students. University of Phoenix-Bay Area Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated twenty-three and five students respectively in 2008.

West Valley College - Saratoga, CA

West Valley College, 14000 Fruitvale Ave, Saratoga, CA 95070-5698. West Valley College is a large college located in Saratoga, California. It is a public school with primarily 2-year programs and has 10,585 students. West Valley College has a less than one year and a two to four year program in Advertising which graduated two and zero students respectively in 2008.

Argosy University-San Francisco Bay Area - Alameda, CA

Argosy University-San Francisco Bay Area, 1005 Atlantic Avenue, Alameda, CA 94501. Argosy University-San Francisco Bay Area is a small university located in Alameda, California. It is a private for-profit school with primarily 4-year or above programs. It has 768 students and an admission rate of 84%. Argosy University-San Francisco Bay Area has a master's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: San Jose, California

San Jose, California
San Jose, California photo by Leslie

San Jose is situated in Santa Clara County, California. It has a population of over 948,279, which has grown by 6.0% over the last ten years. The cost of living index in San Jose, 163, is far greater than the national average. New single-family homes in San Jose are priced at $163,800 on average, which is far less than the state average. In 2008, two hundred fourteen new homes were built in San Jose, down from three hundred twenty-five the previous year.

The three big industries for women in San Jose are health care, educational services, and professional, scientific, and technical services. For men, it is computer and electronic products, construction, and professional, scientific, and technical services. The average travel time to work is about 28 minutes. More than 31.6% of San Jose residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.

The unemployment rate in San Jose is 13.2%, which is greater than California's average of 12.3%.

The percentage of San Jose residents that are affiliated with a religious congregation, 43.2%, is less than both the national and state average. Almaden Hill United Methodist Church, Almaden Valley United Methodist Church and Kingdom Hall of Jehovahs Witnesses are some of the churches located in San Jose. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Muslim Estimate.

San Jose is home to the Evergreen Ranch and the Rosegarden Branch San Jose Public Library as well as Almaden Winery Park and Albertson Park. Shopping malls in the area include Almaden Plaza Shopping Center, Almaden Via Valiente Plaza Shopping Center and Foxworthy Shopping Center. Visitors to San Jose can choose from Atrium Gardens, Best Western Airport Plaza and Best Western Inn Airport Plaza for temporary stays in the area.