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Career and Education Opportunities for Market Research Analysts in San Jose, California

There is a wide variety of career and education opportunities for market research analysts in the San Jose, California area. There are currently 30,200 jobs for market research analysts in California and this is projected to grow 21% to 36,500 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $31 hourly or $66,400 yearly on average in California. Nationally they average about $29 hourly or $61,070 yearly. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in California, and not quite as good as the overall Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: business development specialist, market research manager, and strategist.

There are fifty-nine schools of higher education in the San Jose area, including twelve within twenty-five miles of San Jose where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in San Jose include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Stanford University - Stanford, CA

Stanford University, , Stanford, CA 94305. Stanford University is a large university located in Stanford, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 19,782 students and an admission rate of 9%. Stanford University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated four, nineteen, and fourteen students respectively in 2008.

San Jose State University - San Jose, CA

San Jose State University, 1 Washington Sq, San Jose, CA 95192-0001. San Jose State University is a large university located in San Jose, California. It is a public school with primarily 4-year or above programs. It has 32,749 students and an admission rate of 64%. San Jose State University has a bachelor's degree and a master's degree program in Economics which graduated one and twenty-seven students respectively in 2008.

Mills College - Oakland, CA

Mills College, 5000 MacArthur Blvd, Oakland, CA 94613. Mills College is a small college located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,481 students and an admission rate of 55%. Mills College has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 8 students in 2008.
  • Business/Managerial Economics, bachelor's degree and master's degree which graduated seven and forty-three students respectively in 2008.

Canada College - Redwood City, CA

Canada College, 4200 Farm Hill Blvd., Redwood City, CA 94061-1099. Canada College is a medium sized college located in Redwood City, California. It is a public school with primarily 2-year programs and has 5,775 students. Canada College has an associate's degree program in Economics which graduated four students in 2008.

California State University-East Bay - Hayward, CA

California State University-East Bay, 25800 Carlos Bee Blvd, Hayward, CA 94542. California State University-East Bay is a large university located in Hayward, California. It is a public school with primarily 4-year or above programs. It has 12,353 students and an admission rate of 71%. California State University-East Bay has a bachelor's degree and a master's degree program in Economics which graduated two and six students respectively in 2008.

Mission College - Santa Clara, CA

Mission College, 3000 Mission College Blvd, Santa Clara, CA 95054-1897. Mission College is a large college located in Santa Clara, California. It is a public school with primarily 2-year programs and has 10,154 students. Mission College has a two to four year program in Economics.

Santa Clara University - Santa Clara, CA

Santa Clara University, 500 El Camino Real, Santa Clara, CA 95053. Santa Clara University is a medium sized university located in Santa Clara, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,987 students and an admission rate of 61%. Santa Clara University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 6 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 8 students in 2008.

Merritt College - Oakland, CA

Merritt College, 12500 Campus Dr, Oakland, CA 94619-3196. Merritt College is a medium sized college located in Oakland, California. It is a public school with primarily 2-year programs and has 7,025 students. Merritt College has an associate's degree program in Economics.

University of California-Santa Cruz - Santa Cruz, CA

University of California-Santa Cruz, 1156 High St, Santa Cruz, CA 95064. University of California-Santa Cruz is a large university located in Santa Cruz, California. It is a public school with primarily 4-year or above programs. It has 18,508 students and an admission rate of 81%. University of California-Santa Cruz has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 4 students in 2008.
  • International Economics, master's degree and doctor's degree which graduated twelve and seven students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 2 students in 2008.

West Valley College - Saratoga, CA

West Valley College, 14000 Fruitvale Ave, Saratoga, CA 95070-5698. West Valley College is a large college located in Saratoga, California. It is a public school with primarily 2-year programs and has 10,585 students. West Valley College has an associate's degree program in Economics which graduated one student in 2008.

Foothill College - Los Altos Hills, CA

Foothill College, 12345 El Monte Rd, Los Altos Hills, CA 94022. Foothill College is a large college located in Los Altos Hills, California. It is a public school with primarily 2-year programs and has 19,837 students. Foothill College has an associate's degree program in Economics which graduated nineteen students in 2008.

Cabrillo College - Aptos, CA

Cabrillo College, 6500 Soquel Dr, Aptos, CA 95003. Cabrillo College is a large college located in Aptos, California. It is a public school with primarily 2-year programs and has 15,822 students. Cabrillo College has an associate's degree program in Economics which graduated four students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: San Jose, California

San Jose, California
San Jose, California photo by Leslie

San Jose is situated in Santa Clara County, California. It has a population of over 948,279, which has grown by 6.0% over the last ten years. The cost of living index in San Jose, 163, is far greater than the national average. New single-family homes in San Jose are priced at $163,800 on average, which is far less than the state average. In 2008, two hundred fourteen new homes were built in San Jose, down from three hundred twenty-five the previous year.

The three big industries for women in San Jose are health care, educational services, and professional, scientific, and technical services. For men, it is computer and electronic products, construction, and professional, scientific, and technical services. The average travel time to work is about 28 minutes. More than 31.6% of San Jose residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.

The unemployment rate in San Jose is 13.2%, which is greater than California's average of 12.3%.

The percentage of San Jose residents that are affiliated with a religious congregation, 43.2%, is less than both the national and state average. Almaden Hill United Methodist Church, Almaden Valley United Methodist Church and Kingdom Hall of Jehovahs Witnesses are some of the churches located in San Jose. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Muslim Estimate.

San Jose is home to the Evergreen Ranch and the Rosegarden Branch San Jose Public Library as well as Almaden Winery Park and Albertson Park. Shopping malls in the area include Almaden Plaza Shopping Center, Almaden Via Valiente Plaza Shopping Center and Foxworthy Shopping Center. Visitors to San Jose can choose from Atrium Gardens, Best Western Airport Plaza and Best Western Inn Airport Plaza for temporary stays in the area.