Career and Education Opportunities for Advertising Agents in San Francisco, California
San Francisco, California provides a wide variety of opportunities, both career and educational, for advertising agents. There are currently 21,000 working advertising agents in California; this should grow by 21% to 25,300 working advertising agents in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $22 per hour or $46,620 annually on average in California and about $20 per hour or $43,480 per year on average nationally. Incomes for advertising agents are better than in the overall category of Sales and Clerical in California, and better than the overall Sales and Clerical category nationally.
There are two schools within twenty-five miles of San Francisco where you can study to be an advertising agent, among eighty-six schools of higher education total in the San Francisco area. The most common level of education for advertising agents is a Bachelor's degree. It will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in San Francisco include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The Art Institute of California-San Francisco - San Francisco, CA
The Art Institute of California-San Francisco, 1170 Market St, San Francisco, CA 94102-4908. The Art Institute of California-San Francisco is a small school located in San Francisco, California. It is a private for-profit school with primarily 4-year or above programs. It has 1,558 students and an admission rate of 41%. The Art Institute of California-San Francisco has a bachelor's degree program in Advertising which graduated nine students in 2008.
Miami Ad School-San Francisco - San Francisco, CA
Miami Ad School-San Francisco, 415 Jackson Street, San Francisco, CA 94111. Miami Ad School-San Francisco is a small school located in San Francisco, California. It is a private for-profit school with primarily 2-year programs and has 107 students. Miami Ad School-San Francisco has a two to four year program in Advertising which graduated thirty students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: San Francisco, California
San Francisco is located in San Francisco County, California. It has a population of over 808,976, which has grown by 4.2% in the past ten years. The cost of living index in San Francisco, 180, is far greater than the national average. New single-family homes in San Francisco cost $218,300 on average, which is far less than the state average. In 2008, fifty-seven new homes were built in San Francisco, up from fifty-five the previous year.
The three most popular industries for women in San Francisco are professional, scientific, and technical services, health care, and educational services. For men, it is professional, scientific, and technical services, accommodation and food services, and construction. The average travel time to work is about 31 minutes. More than 45.0% of San Francisco residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.4%, is higher than the state average.
The percentage of San Francisco residents that are affiliated with a religious congregation, 41.8%, is less than both the national and state average. Gold Mountain Monastery, Golden Gate Community Church of the Nazarene and Golden Gate Lutheran Church are among the churches located in San Francisco. The most common religious groups are the Catholic Church, the Muslim Estimate and the United Methodist Church.
San Francisco is home to the Pier 88 and the Prayer Book Cross as well as Helen Wills Playground and Music Concourse. Shopping malls in the area include Yerba Buena Square Shopping Center, Fox Plaza Shopping Center and Galleria At Crocker Center Shopping Center. Visitors to San Francisco can choose from Astoria Hotel, A-1 Inn Motel and Best Western Canterbury Hotel for temporary stays in the area.