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Career and Education Opportunities for Advertising Managers in San Francisco, California

There is a wide variety of career and education opportunities for advertising managers in the San Francisco, California area. There are currently 6,300 working advertising managers in California; this should grow 8% to about 6,800 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $39 per hour or $82,510 per year on average in California and about $38 hourly or $80,220 yearly on average in the U.S. as a whole. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in California, and not quite as good as the overall Marketing and Advertising category nationally. Jobs in this field include: promotions manager, head of sales promotion, and retail advertising sales manager.

There are six schools within twenty-five miles of San Francisco where you can study to be an advertising manager, among eighty-six schools of higher education total in the San Francisco area. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in San Francisco include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

The Art Institute of California-San Francisco - San Francisco, CA

The Art Institute of California-San Francisco, 1170 Market St, San Francisco, CA 94102-4908. The Art Institute of California-San Francisco is a small school located in San Francisco, California. It is a private for-profit school with primarily 4-year or above programs. It has 1,558 students and an admission rate of 41%. The Art Institute of California-San Francisco has a bachelor's degree program in Advertising which graduated nine students in 2008.

Golden Gate University-San Francisco - San Francisco, CA

Golden Gate University-San Francisco, 536 Mission Street, San Francisco, CA 94105-2968. Golden Gate University-San Francisco is a small university located in San Francisco, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,555 students and an admission rate of 100%. Golden Gate University-San Francisco has one to two year, bachelor's degree, postbaccalaureate certificate, and master's degree programs in Marketing/Marketing Management which graduated three, five, three, and two students respectively in 2008.

Holy Names University - Oakland, CA

Holy Names University, 3500 Mountain Blvd, Oakland, CA 94619-1699. Holy Names University is a small university located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,103 students and an admission rate of 74%. Holy Names University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated five and one students respectively in 2008.

Miami Ad School-San Francisco - San Francisco, CA

Miami Ad School-San Francisco, 415 Jackson Street, San Francisco, CA 94111. Miami Ad School-San Francisco is a small school located in San Francisco, California. It is a private for-profit school with primarily 2-year programs and has 107 students. Miami Ad School-San Francisco has a two to four year program in Advertising which graduated thirty students in 2008.

University of San Francisco - San Francisco, CA

University of San Francisco, 2130 Fulton St, San Francisco, CA 94117-1080. University of San Francisco is a medium sized university located in San Francisco, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,772 students and an admission rate of 64%. University of San Francisco has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Argosy University-San Francisco Bay Area - Alameda, CA

Argosy University-San Francisco Bay Area, 1005 Atlantic Avenue, Alameda, CA 94501. Argosy University-San Francisco Bay Area is a small university located in Alameda, California. It is a private for-profit school with primarily 4-year or above programs. It has 768 students and an admission rate of 84%. Argosy University-San Francisco Bay Area has a master's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: San Francisco, California

San Francisco, California
San Francisco, California photo by Optigan13

San Francisco is located in San Francisco County, California. It has a population of over 808,976, which has grown by 4.2% in the past ten years. The cost of living index in San Francisco, 180, is far greater than the national average. New single-family homes in San Francisco cost $218,300 on average, which is far less than the state average. In 2008, fifty-seven new homes were built in San Francisco, up from fifty-five the previous year.

The three most popular industries for women in San Francisco are professional, scientific, and technical services, health care, and educational services. For men, it is professional, scientific, and technical services, accommodation and food services, and construction. The average travel time to work is about 31 minutes. More than 45.0% of San Francisco residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.4%, is higher than the state average.

The percentage of San Francisco residents that are affiliated with a religious congregation, 41.8%, is less than both the national and state average. Gold Mountain Monastery, Golden Gate Community Church of the Nazarene and Golden Gate Lutheran Church are among the churches located in San Francisco. The most common religious groups are the Catholic Church, the Muslim Estimate and the United Methodist Church.

San Francisco is home to the Pier 88 and the Prayer Book Cross as well as Helen Wills Playground and Music Concourse. Shopping malls in the area include Yerba Buena Square Shopping Center, Fox Plaza Shopping Center and Galleria At Crocker Center Shopping Center. Visitors to San Francisco can choose from Astoria Hotel, A-1 Inn Motel and Best Western Canterbury Hotel for temporary stays in the area.