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Career and Education Opportunities for Market Research Analysts in San Francisco, California

Market research analysts can find both educational opportunities and jobs in the San Francisco, California area. About 30,200 people are currently employed as market research analysts in California. By 2016, this is expected to grow by 21% to about 36,500 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $31 hourly or $66,400 annually on average in California. Nationally they average about $29 hourly or $61,070 per year. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in California, and not quite as good as the overall Social Sciences category nationally. Market research analysts work in a variety of jobs, including: strategic planning director, marketing researcher, and technical marketing consultant.

There are eighty-six schools of higher education in the San Francisco area, including nine within twenty-five miles of San Francisco where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in San Francisco include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Saint Marys College of California - Moraga, CA

Saint Marys College of California, 1928 Saint Marys Road, Moraga, CA 94556. Saint Marys College of California is a small college located in Moraga, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,809 students and an admission rate of 81%. Saint Marys College of California has a bachelor's degree program in Economics which graduated fourteen students in 2008.

San Francisco State University - San Francisco, CA

San Francisco State University, 1600 Holloway Ave, San Francisco, CA 94132. San Francisco State University is a large university located in San Francisco, California. It is a public school with primarily 4-year or above programs. It has 30,014 students and an admission rate of 67%. San Francisco State University has a bachelor's degree and a master's degree program in Economics which graduated four and six students respectively in 2008.

Mills College - Oakland, CA

Mills College, 5000 MacArthur Blvd, Oakland, CA 94613. Mills College is a small college located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,481 students and an admission rate of 55%. Mills College has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 8 students in 2008.
  • Business/Managerial Economics, bachelor's degree and master's degree which graduated seven and forty-three students respectively in 2008.

Canada College - Redwood City, CA

Canada College, 4200 Farm Hill Blvd., Redwood City, CA 94061-1099. Canada College is a medium sized college located in Redwood City, California. It is a public school with primarily 2-year programs and has 5,775 students. Canada College has an associate's degree program in Economics which graduated four students in 2008.

University of California-Berkeley - Berkeley, CA

University of California-Berkeley, , Berkeley, CA 94720. University of California-Berkeley is a large university located in Berkeley, California. It is a public school with primarily 4-year or above programs. It has 35,353 students and an admission rate of 23%. University of California-Berkeley has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated eighteen, thirteen, and thirty-five students respectively in 2008.

California State University-East Bay - Hayward, CA

California State University-East Bay, 25800 Carlos Bee Blvd, Hayward, CA 94542. California State University-East Bay is a large university located in Hayward, California. It is a public school with primarily 4-year or above programs. It has 12,353 students and an admission rate of 71%. California State University-East Bay has a bachelor's degree and a master's degree program in Economics which graduated two and six students respectively in 2008.

Merritt College - Oakland, CA

Merritt College, 12500 Campus Dr, Oakland, CA 94619-3196. Merritt College is a medium sized college located in Oakland, California. It is a public school with primarily 2-year programs and has 7,025 students. Merritt College has an associate's degree program in Economics.

University of San Francisco - San Francisco, CA

University of San Francisco, 2130 Fulton St, San Francisco, CA 94117-1080. University of San Francisco is a medium sized university located in San Francisco, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,772 students and an admission rate of 64%. University of San Francisco has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree and master's degree which graduated zero and nineteen students respectively in 2008.
  • Applied Economics, bachelor's degree which graduated 65 students in 2008.

Contra Costa College - San Pablo, CA

Contra Costa College, 2600 Mission Bell Dr, San Pablo, CA 94806-3195. Contra Costa College is a medium sized college located in San Pablo, California. It is a public school with primarily 2-year programs and has 7,147 students. Contra Costa College has an associate's degree program in Economics which graduated six students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: San Francisco, California

San Francisco, California
San Francisco, California photo by Optigan13

San Francisco is located in San Francisco County, California. It has a population of over 808,976, which has grown by 4.2% in the past ten years. The cost of living index in San Francisco, 180, is far greater than the national average. New single-family homes in San Francisco cost $218,300 on average, which is far less than the state average. In 2008, fifty-seven new homes were built in San Francisco, up from fifty-five the previous year.

The three most popular industries for women in San Francisco are professional, scientific, and technical services, health care, and educational services. For men, it is professional, scientific, and technical services, accommodation and food services, and construction. The average travel time to work is about 31 minutes. More than 45.0% of San Francisco residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.4%, is higher than the state average.

The percentage of San Francisco residents that are affiliated with a religious congregation, 41.8%, is less than both the national and state average. Gold Mountain Monastery, Golden Gate Community Church of the Nazarene and Golden Gate Lutheran Church are among the churches located in San Francisco. The most common religious groups are the Catholic Church, the Muslim Estimate and the United Methodist Church.

San Francisco is home to the Pier 88 and the Prayer Book Cross as well as Helen Wills Playground and Music Concourse. Shopping malls in the area include Yerba Buena Square Shopping Center, Fox Plaza Shopping Center and Galleria At Crocker Center Shopping Center. Visitors to San Francisco can choose from Astoria Hotel, A-1 Inn Motel and Best Western Canterbury Hotel for temporary stays in the area.