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Career and Education Opportunities for Public Relations Specialists in San Francisco, California

Many educational and employment opportunities exist for public relations specialists in the San Francisco, California area. There are currently 26,000 jobs for public relations specialists in California and this is projected to grow by 19% to 30,800 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $28 per hour or $58,700 per year on average in California. Nationally they average about $24 per hour or $51,280 yearly. Public relations specialists work in a variety of jobs, including: motivational speaker, community relations manager, and media outreach coordinator.

There are eighty-six schools of higher education in the San Francisco area, including six within twenty-five miles of San Francisco where you can get a degree to start your career as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in San Francisco include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Saint Marys College of California - Moraga, CA

Saint Marys College of California, 1928 Saint Marys Road, Moraga, CA 94556. Saint Marys College of California is a small college located in Moraga, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,809 students and an admission rate of 81%. Saint Marys College of California has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifty-two students in 2008.

San Francisco State University - San Francisco, CA

San Francisco State University, 1600 Holloway Ave, San Francisco, CA 94132. San Francisco State University is a large university located in San Francisco, California. It is a public school with primarily 4-year or above programs. It has 30,014 students and an admission rate of 67%. San Francisco State University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

California State University-East Bay - Hayward, CA

California State University-East Bay, 25800 Carlos Bee Blvd, Hayward, CA 94542. California State University-East Bay is a large university located in Hayward, California. It is a public school with primarily 4-year or above programs. It has 12,353 students and an admission rate of 71%. California State University-East Bay has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-one students in 2008.

Holy Names University - Oakland, CA

Holy Names University, 3500 Mountain Blvd, Oakland, CA 94619-1699. Holy Names University is a small university located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,103 students and an admission rate of 74%. Holy Names University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

University of San Francisco - San Francisco, CA

University of San Francisco, 2130 Fulton St, San Francisco, CA 94117-1080. University of San Francisco is a medium sized university located in San Francisco, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,772 students and an admission rate of 64%. University of San Francisco has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

Notre Dame de Namur University - Belmont, CA

Notre Dame de Namur University, 1500 Ralston Ave, Belmont, CA 94002-1908. Notre Dame de Namur University is a small university located in Belmont, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,478 students and an admission rate of 97%. Notre Dame de Namur University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nineteen students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: San Francisco, California

San Francisco, California
San Francisco, California photo by Optigan13

San Francisco is located in San Francisco County, California. It has a population of over 808,976, which has grown by 4.2% in the past ten years. The cost of living index in San Francisco, 180, is far greater than the national average. New single-family homes in San Francisco cost $218,300 on average, which is far less than the state average. In 2008, fifty-seven new homes were built in San Francisco, up from fifty-five the previous year.

The three most popular industries for women in San Francisco are professional, scientific, and technical services, health care, and educational services. For men, it is professional, scientific, and technical services, accommodation and food services, and construction. The average travel time to work is about 31 minutes. More than 45.0% of San Francisco residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.4%, is higher than the state average.

The percentage of San Francisco residents that are affiliated with a religious congregation, 41.8%, is less than both the national and state average. Gold Mountain Monastery, Golden Gate Community Church of the Nazarene and Golden Gate Lutheran Church are among the churches located in San Francisco. The most common religious groups are the Catholic Church, the Muslim Estimate and the United Methodist Church.

San Francisco is home to the Pier 88 and the Prayer Book Cross as well as Helen Wills Playground and Music Concourse. Shopping malls in the area include Yerba Buena Square Shopping Center, Fox Plaza Shopping Center and Galleria At Crocker Center Shopping Center. Visitors to San Francisco can choose from Astoria Hotel, A-1 Inn Motel and Best Western Canterbury Hotel for temporary stays in the area.