Marketing and Advertising: Career and Education Opportunities in San Diego, California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
San Diego is situated in San Diego County, California. It has a population of over 1,279,329, which has grown by 4.6% over the last ten years. The cost of living index in San Diego, 141, is far greater than the national average. New single-family homes in San Diego are valued at $323,700 on average, which is well above the state average. In 2008, six hundred forty-one new homes were constructed in San Diego, down from seven hundred forty-eight the previous year.
The three big industries for women in San Diego are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, accommodation and food services, and construction. The average travel time to work is about 23 minutes. More than 35.0% of San Diego residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.4%, is higher than the state average.
The unemployment rate in San Diego is 10.5%, which is less than California's average of 12.3%.
The percentage of San Diego residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. Penasquitos Nazarene Church, Peace Lutheran Church and Paul E Kidd African Methodist Episcopal Church are some of the churches located in San Diego. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
San Diego is home to the Zlac Rowing Club and the Rancho Los Penasquitos Golf Course as well as Adobe Bluffs Park and John F Kennedy Park. Shopping malls in the area include San Diego Factory Outlet Shopping Center, San Carlos Shopping Center and Montgomery Plaza Shopping Center. Visitors to San Diego can choose from Best Western Posada at the Yac, Beachfront San Diego and Banana Bungalow Hostel San Diego for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.