Career and Education Opportunities for Market Research Analysts in San Diego, California
If you want to be a market research analyst, the San Diego, California area offers many opportunities both for education and employment. There are currently 30,200 jobs for market research analysts in California and this is projected to grow 21% to 36,500 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Income for market research analysts is about $31 per hour or $66,400 per year on average in California. Nationally, their income is about $29 hourly or $61,070 yearly. Compared with people working in the overall category of Social Sciences, people working as market research analysts in California earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: technical marketing consultant, project manager, and research director.
The San Diego area is home to sixty schools of higher education, including eight within twenty-five miles of San Diego where you can get a degree as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in San Diego include:
- Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
- Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
MiraCosta College - Oceanside, CA
MiraCosta College, One Barnard Drive, Oceanside, CA 92056-3899. MiraCosta College is a large college located in Oceanside, California. It is a public school with primarily 2-year programs and has 11,910 students. MiraCosta College has an associate's degree program in Economics.
Grossmont College - El Cajon, CA
Grossmont College, 8800 Grossmont College Dr, El Cajon, CA 92020-1799. Grossmont College is a large college located in El Cajon, California. It is a public school with primarily 2-year programs and has 18,227 students. Grossmont College has an associate's degree program in Economics which graduated four students in 2008.
University of San Diego - San Diego, CA
University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492. University of San Diego is a medium sized university located in San Diego, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,832 students and an admission rate of 52%. University of San Diego has 2 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree which graduated 1 student in 2008.
- Business/Managerial Economics, bachelor's degree which graduated 12 students in 2008.
San Diego State University - San Diego, CA
San Diego State University, 5500 Campanile Dr, San Diego, CA 92182. San Diego State University is a large university located in San Diego, California. It is a public school with primarily 4-year or above programs. It has 34,889 students and an admission rate of 44%. San Diego State University has a bachelor's degree and a master's degree program in Economics which graduated one and fifteen students respectively in 2008.
Palomar College - San Marcos, CA
Palomar College, 1140 W. Mission, San Marcos, CA 92069-1487. Palomar College is a large college located in San Marcos, California. It is a public school with primarily 2-year programs and has 28,093 students. Palomar College has less than one year, associate's degree, and two to four year programs in Economics which graduated two, two, and zero students respectively in 2008.
Southwestern College - Chula Vista, CA
Southwestern College, 900 Otay Lakes Rd, Chula Vista, CA 91910-7299. Southwestern College is a large college located in Chula Vista, California. It is a public school with primarily 2-year programs and has 19,997 students. Southwestern College has an associate's degree program in Economics which graduated five students in 2008.
California State University-San Marcos - San Marcos, CA
California State University-San Marcos, 333 S Twin Oaks Valley Rd, San Marcos, CA 92096-0001. California State University-San Marcos is a medium sized university located in San Marcos, California. It is a public school with primarily 4-year or above programs. It has 9,165 students and an admission rate of 72%. California State University-San Marcos has a bachelor's degree program in Economics which graduated thirty students in 2008.
University of California-San Diego - La Jolla, CA
University of California-San Diego, 9500 Gilman Dr, La Jolla, CA 92093. University of California-San Diego is a large university located in La Jolla, California. It is a public school with primarily 4-year or above programs. It has 27,469 students and an admission rate of 42%. University of California-San Diego has bachelor's degree, master's degree, post-master's certificate, and doctor's degree programs in Economics which graduated forty-nine, six, eighteen, and eighteen students respectively in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: San Diego, California
San Diego is situated in San Diego County, California. It has a population of over 1,279,329, which has grown by 4.6% over the last ten years. The cost of living index in San Diego, 141, is far greater than the national average. New single-family homes in San Diego are valued at $323,700 on average, which is well above the state average. In 2008, six hundred forty-one new homes were constructed in San Diego, down from seven hundred forty-eight the previous year.
The three big industries for women in San Diego are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, accommodation and food services, and construction. The average travel time to work is about 23 minutes. More than 35.0% of San Diego residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.4%, is higher than the state average.
The unemployment rate in San Diego is 10.5%, which is less than California's average of 12.3%.
The percentage of San Diego residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. Penasquitos Nazarene Church, Peace Lutheran Church and Paul E Kidd African Methodist Episcopal Church are some of the churches located in San Diego. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
San Diego is home to the Zlac Rowing Club and the Rancho Los Penasquitos Golf Course as well as Adobe Bluffs Park and John F Kennedy Park. Shopping malls in the area include San Diego Factory Outlet Shopping Center, San Carlos Shopping Center and Montgomery Plaza Shopping Center. Visitors to San Diego can choose from Best Western Posada at the Yac, Beachfront San Diego and Banana Bungalow Hostel San Diego for temporary stays in the area.