Career and Education Opportunities for Art Directors in San Diego, California
San Diego, California provides a wide variety of opportunities, both career and educational, for art directors. About 16,000 people are currently employed as art directors in California. By 2016, this is expected to grow by 14% to 18,300 people employed. This is better than the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors earn approximately $43 per hour or $90,330 annually on average in California. Nationally they average about $37 per hour or $76,980 yearly. Earnings for art directors are better than earnings in the general category of Art and Design in California and better than general Art and Design category earnings nationally. People working as art directors can fill a number of jobs, such as: art supervisor, arts administrator, and art coordinator.
There are eight schools within twenty-five miles of San Diego where you can study to be an art director, among sixty schools of higher education total in the San Diego area. The most common level of education for art directors is an Associate's, or other 2-year degree. It will take about two years to learn to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in San Diego include:
- Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Florist. Design, cut, and arrange live, dried, or artificial flowers and foliage.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
Cuyamaca College - El Cajon, CA
Cuyamaca College, 900 Rancho San Diego Pky, El Cajon, CA 92019. Cuyamaca College is a medium sized college located in El Cajon, California. It is a public school with primarily 2-year programs and has 9,926 students. Cuyamaca College has less than one year, associate's degree, and two to four year programs in Graphic Design which graduated ten, ten, and zero students respectively in 2008.
San Diego City College - San Diego, CA
San Diego City College, 1313 Park Boulevard, San Diego, CA 92101-4787. San Diego City College is a large college located in San Diego, California. It is a public school with primarily 2-year programs and has 17,372 students. San Diego City College has a less than one year and an associate's degree program in Graphic Design which graduated four and two students respectively in 2008.
San Diego Mesa College - San Diego, CA
San Diego Mesa College, 7250 Mesa College Dr, San Diego, CA 92111-4998. San Diego Mesa College is a large college located in San Diego, California. It is a public school with primarily 2-year programs and has 21,460 students. San Diego Mesa College has an associate's degree program in Graphic Design which graduated one student in 2008.
Palomar College - San Marcos, CA
Palomar College, 1140 W. Mission, San Marcos, CA 92069-1487. Palomar College is a large college located in San Marcos, California. It is a public school with primarily 2-year programs and has 28,093 students. Palomar College has an associate's degree and a two to four year program in Graphic Design.
Southwestern College - Chula Vista, CA
Southwestern College, 900 Otay Lakes Rd, Chula Vista, CA 91910-7299. Southwestern College is a large college located in Chula Vista, California. It is a public school with primarily 2-year programs and has 19,997 students. Southwestern College has less than one year, associate's degree, and two to four year programs in Graphic Design which graduated four, eleven, and zero students respectively in 2008.
The Art Institute of California-San Diego - San Diego, CA
The Art Institute of California-San Diego, 7650 Mission Valley Road, San Diego, CA 92108-4423. The Art Institute of California-San Diego is a small school located in San Diego, California. It is a private for-profit school with primarily 4-year or above programs. It has 2,092 students and an admission rate of 41%. The Art Institute of California-San Diego has an associate's degree and a bachelor's degree program in Graphic Design which graduated seven and seventy-six students respectively in 2008.
Platt College-San Diego - San Diego, CA
Platt College-San Diego, 6250 El Cajon Blvd, San Diego, CA 92115-3919. Platt College-San Diego is a small college located in San Diego, California. It is a private for-profit school with primarily 4-year or above programs and has 309 students. Platt College-San Diego has 2 areas of study related to Art Director. They are:
- Graphic Design, associate's degree which graduated 96 students in 2008.
- Intermedia/Multimedia, bachelor's degree which graduated 76 students in 2008.
Point Loma Nazarene University - San Diego, CA
Point Loma Nazarene University, 3900 Lomaland Dr, San Diego, CA 92106-2899. Point Loma Nazarene University is a small university located in San Diego, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,681 students and an admission rate of 78%. Point Loma Nazarene University has a bachelor's degree program in Graphic Design which graduated one student in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: San Diego, California
San Diego is situated in San Diego County, California. It has a population of over 1,279,329, which has grown by 4.6% over the last ten years. The cost of living index in San Diego, 141, is far greater than the national average. New single-family homes in San Diego are valued at $323,700 on average, which is well above the state average. In 2008, six hundred forty-one new homes were constructed in San Diego, down from seven hundred forty-eight the previous year.
The three big industries for women in San Diego are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, accommodation and food services, and construction. The average travel time to work is about 23 minutes. More than 35.0% of San Diego residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.4%, is higher than the state average.
The unemployment rate in San Diego is 10.5%, which is less than California's average of 12.3%.
The percentage of San Diego residents that are affiliated with a religious congregation, 43.7%, is less than both the national and state average. Penasquitos Nazarene Church, Peace Lutheran Church and Paul E Kidd African Methodist Episcopal Church are some of the churches located in San Diego. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
San Diego is home to the Zlac Rowing Club and the Rancho Los Penasquitos Golf Course as well as Adobe Bluffs Park and John F Kennedy Park. Shopping malls in the area include San Diego Factory Outlet Shopping Center, San Carlos Shopping Center and Montgomery Plaza Shopping Center. Visitors to San Diego can choose from Best Western Posada at the Yac, Beachfront San Diego and Banana Bungalow Hostel San Diego for temporary stays in the area.