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Career and Education Opportunities for Market Research Analysts in San Bernardino, California

For those living in the San Bernardino, California area, there are many career and education opportunities for market research analysts. Currently, 30,200 people work as market research analysts in California. This is expected to grow by 21% to 36,500 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $31 hourly or $66,400 yearly on average in California. Nationally, their income is about $29 per hour or $61,070 yearly. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in California, and not quite as good as the overall Social Sciences category nationally. Jobs in this field include: research director, director of market analysis, and marketing support specialist.

There are fifty-one schools of higher education in the San Bernardino area, including seven within twenty-five miles of San Bernardino where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. It will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in San Bernardino include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Copper Mountain Community College - Joshua Tree, CA

Copper Mountain Community College, 6162 Rotary Way, Joshua Tree, CA 92252. Copper Mountain Community College is a small college located in Joshua Tree, California. It is a public school with primarily 2-year programs and has 2,178 students. Copper Mountain Community College has an associate's degree program in Economics which graduated one student in 2008.

Chaffey College - Rancho Cucamonga, CA

Chaffey College, 5885 Haven Ave, Rancho Cucamonga, CA 91737-3002. Chaffey College is a large college located in Rancho Cucamonga, California. It is a public school with primarily 2-year programs and has 20,486 students. Chaffey College has an associate's degree program in Economics which graduated one student in 2008.

University of Redlands - Redlands, CA

University of Redlands, 1200 E. Colton Ave, Redlands, CA 92373-0999. University of Redlands is a small university located in Redlands, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,155 students and an admission rate of 63%. University of Redlands has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 3 students in 2008.
  • Business/Managerial Economics, bachelor's degree.

California State University-San Bernardino - San Bernardino, CA

California State University-San Bernardino, 5500 University Pky, San Bernardino, CA 92407-2397. California State University-San Bernardino is a large university located in San Bernardino, California. It is a public school with primarily 4-year or above programs. It has 17,211 students and an admission rate of 61%. California State University-San Bernardino has a bachelor's degree program in Economics which graduated twenty-seven students in 2008.

University of California-Riverside - Riverside, CA

University of California-Riverside, 900 University Ave, Riverside, CA 92521. University of California-Riverside is a large university located in Riverside, California. It is a public school with primarily 4-year or above programs. It has 18,405 students and an admission rate of 87%. University of California-Riverside has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated forty-seven, two, and four students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 3 students in 2008.

Crafton Hills College - Yucaipa, CA

Crafton Hills College, 11711 Sand Canyon Road, Yucaipa, CA 92399-1799. Crafton Hills College is a medium sized college located in Yucaipa, California. It is a public school with primarily 2-year programs and has 5,964 students. Crafton Hills College has an associate's degree program in Economics which graduated three students in 2008.

La Sierra University - Riverside, CA

La Sierra University, 4500 Riverwalk Parkway, Riverside, CA 92515-8247. La Sierra University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,899 students and an admission rate of 55%. La Sierra University has a bachelor's degree program in Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: San Bernardino, California

San Bernardino, California
San Bernardino, California photo by Ie909

San Bernardino is situated in San Bernardino County, California. It has a population of over 198,580, which has grown by 7.1% in the past ten years. The cost of living index in San Bernardino, 125, is far greater than the national average. New single-family homes in San Bernardino cost $182,700 on average, which is far less than the state average. In 2008, twenty-one new homes were constructed in San Bernardino, down from one hundred fifty-nine the previous year.

The three big industries for women in San Bernardino are health care, educational services, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average commute to work is about 28 minutes. More than 11.6% of San Bernardino residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.9%, is lower than the state average.

The unemployment rate in San Bernardino is 18.6%, which is greater than California's average of 12.3%.

The percentage of San Bernardino residents that are affiliated with a religious congregation, 42.0%, is less than both the national and state average. Golden Avenue Church, Allen Chapel African Methodist Episcopal Church and Kingdom Hall of Jehovahs Witnesses are among the churches located in San Bernardino. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

San Bernardino is home to the Warm Creek Golf Course and the San Bernardino Public Golf Course as well as Plaza Park and Palm Field Park. Shopping malls in the area include Wildwood Plaza Shopping Center, Highland Avenue Plaza Shopping Center and Mountain Shadows Plaza Shopping Center. Visitors to San Bernardino can choose from American Inn, Best Western Hospitality Lane and American Tex-Chem Corporation for temporary stays in the area.