Career and Education Opportunities for Copy Writers in San Bernardino, California
There is a wide variety of career and education opportunities for copy writers in the San Bernardino, California area. There are currently 17,800 working copy writers in California; this should grow 19% to 21,100 working copy writers in the state by 2016. This is better than the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.
The income of a copy writer is about $32 hourly or $67,540 yearly on average in California. In the U.S. as a whole, their income is about $25 hourly or $53,070 annually on average. Compared with people working in the overall category of Writing and Editing, people working as copy writers in California earn more. They earn less than people working in the overall category of Writing and Editing nationally. People working as copy writers can fill a number of jobs, such as: production director, business writer, and advertising writer.
There are six schools within twenty-five miles of San Bernardino where you can study to be a copy writer, among fifty-one schools of higher education total in the San Bernardino area. Given that the most common education level for copy writers is a Bachelor's degree, you can expect to spend about four years studying to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in San Bernardino include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Chaffey College - Rancho Cucamonga, CA
Chaffey College, 5885 Haven Ave, Rancho Cucamonga, CA 91737-3002. Chaffey College is a large college located in Rancho Cucamonga, California. It is a public school with primarily 2-year programs and has 20,486 students. Chaffey College has a two to four year program in Journalism.
Riverside Community College - Riverside, CA
Riverside Community College, 4800 Magnolia Ave, Riverside, CA 92506. Riverside Community College is a large college located in Riverside, California. It is a public school with primarily 2-year programs and has 34,058 students. Riverside Community College has a two to four year program in Communication, Journalism, and Related Programs, Other Specialties.
California State University-San Bernardino - San Bernardino, CA
California State University-San Bernardino, 5500 University Pky, San Bernardino, CA 92407-2397. California State University-San Bernardino is a large university located in San Bernardino, California. It is a public school with primarily 4-year or above programs. It has 17,211 students and an admission rate of 61%. California State University-San Bernardino has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated 165 and twenty-one students respectively in 2008.
- English Composition, master's degree which graduated 42 students in 2008.
California Baptist University - Riverside, CA
California Baptist University, 8432 Magnolia Ave, Riverside, CA 92504-3297. California Baptist University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,013 students and an admission rate of 74%. California Baptist University has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 1 student in 2008.
- Journalism, bachelor's degree which graduated 2 students in 2008.
Palo Verde College - Blythe, CA
Palo Verde College, One College Drive, Blythe, CA 92225. Palo Verde College is a small college located in Blythe, California. It is a public school with primarily 2-year programs and has 4,100 students. Palo Verde College has a two to four year program in Journalism.
La Sierra University - Riverside, CA
La Sierra University, 4500 Riverwalk Parkway, Riverside, CA 92515-8247. La Sierra University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,899 students and an admission rate of 55%. La Sierra University has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 6 students in 2008.
- English Composition, bachelor's degree which graduated 4 students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: San Bernardino, California
San Bernardino is situated in San Bernardino County, California. It has a population of over 198,580, which has grown by 7.1% in the past ten years. The cost of living index in San Bernardino, 125, is far greater than the national average. New single-family homes in San Bernardino cost $182,700 on average, which is far less than the state average. In 2008, twenty-one new homes were constructed in San Bernardino, down from one hundred fifty-nine the previous year.
The three big industries for women in San Bernardino are health care, educational services, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average commute to work is about 28 minutes. More than 11.6% of San Bernardino residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.9%, is lower than the state average.
The unemployment rate in San Bernardino is 18.6%, which is greater than California's average of 12.3%.
The percentage of San Bernardino residents that are affiliated with a religious congregation, 42.0%, is less than both the national and state average. Golden Avenue Church, Allen Chapel African Methodist Episcopal Church and Kingdom Hall of Jehovahs Witnesses are among the churches located in San Bernardino. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.
San Bernardino is home to the Warm Creek Golf Course and the San Bernardino Public Golf Course as well as Plaza Park and Palm Field Park. Shopping malls in the area include Wildwood Plaza Shopping Center, Highland Avenue Plaza Shopping Center and Mountain Shadows Plaza Shopping Center. Visitors to San Bernardino can choose from American Inn, Best Western Hospitality Lane and American Tex-Chem Corporation for temporary stays in the area.