Career and Education Opportunities for Public Relations Specialists in San Bernardino, California
For those living in the San Bernardino, California area, there are many career and education opportunities for public relations specialists. Currently, 26,000 people work as public relations specialists in California. This is expected to grow 19% to 30,800 people by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
The income of a public relations specialist is about $28 per hour or $58,700 per year on average in California. In the U.S. as a whole, their income is about $24 per hour or $51,280 annually on average. Jobs in this field include: information and communications specialist, publicity agent, and promotion specialist.
The San Bernardino area is home to fifty-one schools of higher education, including three within twenty-five miles of San Bernardino where you can get a degree as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in San Bernardino include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
California Baptist University - Riverside, CA
California Baptist University, 8432 Magnolia Ave, Riverside, CA 92504-3297. California Baptist University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,013 students and an admission rate of 74%. California Baptist University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
La Sierra University - Riverside, CA
La Sierra University, 4500 Riverwalk Parkway, Riverside, CA 92515-8247. La Sierra University is a small university located in Riverside, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,899 students and an admission rate of 55%. La Sierra University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated six students in 2008.
California State University-San Bernardino - San Bernardino, CA
California State University-San Bernardino, 5500 University Pky, San Bernardino, CA 92407-2397. California State University-San Bernardino is a large university located in San Bernardino, California. It is a public school with primarily 4-year or above programs. It has 17,211 students and an admission rate of 61%. California State University-San Bernardino has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 165 and twenty-one students respectively in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: San Bernardino, California
San Bernardino is situated in San Bernardino County, California. It has a population of over 198,580, which has grown by 7.1% in the past ten years. The cost of living index in San Bernardino, 125, is far greater than the national average. New single-family homes in San Bernardino cost $182,700 on average, which is far less than the state average. In 2008, twenty-one new homes were constructed in San Bernardino, down from one hundred fifty-nine the previous year.
The three big industries for women in San Bernardino are health care, educational services, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average commute to work is about 28 minutes. More than 11.6% of San Bernardino residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.9%, is lower than the state average.
The unemployment rate in San Bernardino is 18.6%, which is greater than California's average of 12.3%.
The percentage of San Bernardino residents that are affiliated with a religious congregation, 42.0%, is less than both the national and state average. Golden Avenue Church, Allen Chapel African Methodist Episcopal Church and Kingdom Hall of Jehovahs Witnesses are among the churches located in San Bernardino. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.
San Bernardino is home to the Warm Creek Golf Course and the San Bernardino Public Golf Course as well as Plaza Park and Palm Field Park. Shopping malls in the area include Wildwood Plaza Shopping Center, Highland Avenue Plaza Shopping Center and Mountain Shadows Plaza Shopping Center. Visitors to San Bernardino can choose from American Inn, Best Western Hospitality Lane and American Tex-Chem Corporation for temporary stays in the area.