Career and Education Opportunities for Telemarketers in Sacramento, California
Many educational and employment opportunities exist for telemarketers in the Sacramento, California area. There are currently 34,000 working telemarketers in California; this should shrink 11% to about 30,200 working telemarketers in the state by 2016. This is better than the national trend for telemarketers, which sees this job pool shrinking by about 11.1% over the next eight years. Telemarketers generally solicit orders for goods or services over the telephone.
Telemarketers earn about $12 hourly or $25,850 annually on average in California and about $10 per hour or $21,960 annually on average nationally. Earnings for telemarketers are not quite as good as earnings in the general category of Sales and Clerical in California and not quite as good as general Sales and Clerical category earnings nationally.
There are six schools within twenty-five miles of Sacramento where you can study to be a telemarketer, among forty-two schools of higher education total in the Sacramento area. The most common level of education for telemarketers is a high school diploma or GED. You can expect to spend only a short time training to become a telemarketer if you already have a high school diploma.
CAREER DESCRIPTION: Telemarketer
In general, telemarketers solicit orders for goods or services over the telephone.
Telemarketers explain products or services and prices, and answer questions from clients. They also obtain customer data such as name and payment method, and enter orders into computers. Finally, telemarketers deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation.
Every day, telemarketers are expected to be able to articulate ideas and problems. It is also important that they listen to and understand others in meetings.
It is important for telemarketers to record names and reactions of prospects contacted. They are often called upon to adjust sales scripts to better target the needs and interests of specific individuals. They also deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation. They are sometimes expected to contact businesses or private individuals by telephone in order to seek sales for goods or services, or to request donations for charitable causes. Somewhat less frequently, telemarketers are also expected to maintain records of contacts and orders.
Telemarketers sometimes are asked to answer telephone calls from potential clients who have been solicited through advertisements. They also have to be able to telephone or write letters to respond to correspondence from clients or to follow up initial sales contacts and conduct client or market surveys so as to obtain data related to potential clients. And finally, they sometimes have to schedule appointments for sales representatives to meet with prospective clients or for clients to attend sales presentations.
Like many other jobs, telemarketers must be able to deal with stress and deal with situations calmly and have exceptional integrity.
Similar jobs with educational opportunities in Sacramento include:
- Advertising Agent. Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Telemarketer Training
San Joaquin Delta College - Stockton, CA
San Joaquin Delta College, 5151 Pacific Ave, Stockton, CA 95207. San Joaquin Delta College is a large college located in Stockton, California. It is a public school with primarily 2-year programs and has 20,480 students. San Joaquin Delta College has 2 areas of study related to Telemarketer. They are:
- Insurance, two to four year.
- Sales, Distribution, and Marketing Operations, one to two year and two to four year which graduated seven and zero students respectively in 2008.
Sacramento City College - Sacramento, CA
Sacramento City College, 3835 Freeport Blvd, Sacramento, CA 95822-1386. Sacramento City College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 26,175 students. Sacramento City College has 2 areas of study related to Telemarketer. They are:
- Insurance, associate's degree and two to four year.
- Sales, Distribution, and Marketing Operations, less than one year and associate's degree which graduated two and one students respectively in 2008.
Cosumnes River College - Sacramento, CA
Cosumnes River College, 8401 Center Parkway, Sacramento, CA 95823-5799. Cosumnes River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 14,518 students. Cosumnes River College has an associate's degree program in Sales, Distribution, and Marketing Operations.
Sierra College - Rocklin, CA
Sierra College, 5000 Rocklin Road, Rocklin, CA 95677-3397. Sierra College is a large college located in Rocklin, California. It is a public school with primarily 2-year programs and has 21,608 students. Sierra College has an associate's degree and a two to four year program in Sales, Distribution, and Marketing Operations which graduated twelve and zero students respectively in 2008.
American River College - Sacramento, CA
American River College, 4700 College Oak Dr, Sacramento, CA 95841-4286. American River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 37,601 students. American River College has an associate's degree program in Sales, Distribution, and Marketing Operations which graduated four students in 2008.
Folsom Lake College - Folsom, CA
Folsom Lake College, 10 College Parkway, Folsom, CA 95630. Folsom Lake College is a medium sized college located in Folsom, California. It is a public school with primarily 2-year programs and has 9,142 students. Folsom Lake College has an associate's degree program in Sales, Distribution, and Marketing Operations.
National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.
For more information, see the National Retail Federation Foundation website.
LOCATION INFORMATION: Sacramento, California
Sacramento is located in Sacramento County, California. It has a population of over 463,794, which has grown by 13.9% in the past ten years. The cost of living index in Sacramento, 93, is below the national average. New single-family homes in Sacramento are valued at $185,300 on average, which is far less than the state average. In 2008, nine hundred thirty-four new homes were constructed in Sacramento, down from 1,337 the previous year.
The top three industries for women in Sacramento are health care, educational services, and public administration. For men, it is construction, public administration, and accommodation and food services. The average travel time to work is about 23 minutes. More than 23.9% of Sacramento residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.4%, is lower than the state average.
The unemployment rate in Sacramento is 14.7%, which is greater than California's average of 12.3%.
The percentage of Sacramento residents that are affiliated with a religious congregation, 36.9%, is less than both the national and state average. Pearly Gate Missionary Baptist Church, Peace Lutheran Church and Parkview Presbyterian Church are among the churches located in Sacramento. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Assemblies of God.
Sacramento is home to the Southern Pacific Shops and the Bing Maloney Golf Course as well as Alkali Flat North Historic District and Silva Field. Shopping centers in the area include Farmers Center Shopping Center, Florin Square Shopping Center and Franklin and Florin Shopping Center. Visitors to Sacramento can choose from Best Western Sutter House, Best for Less Motel-Cababa Lodge and AAA Residence Inn for temporary stays in the area.