Career and Education Opportunities for Product Demonstrators in Sacramento, California
For those living in the Sacramento, California area, there are many career and education opportunities for product demonstrators. About 14,100 people are currently employed as product demonstrators in California. By 2016, this is expected to grow 18% to 16,600 people employed. This is better than the national trend for product demonstrators, which sees this job pool growing by about 7.1% over the next eight years. Product demonstrators generally demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product.
Income for product demonstrators is about $11 hourly or $23,660 per year on average in California. Nationally, their income is about $11 hourly or $23,260 annually. Incomes for product demonstrators are not quite as good as in the overall category of Sales and Clerical in California, and not quite as good as the overall Sales and Clerical category nationally.
The Sacramento area is home to forty-two schools of higher education, including four within twenty-five miles of Sacramento where you can get a degree as a product demonstrator. Product demonstrators usually hold a high school diploma or GED, so you can expect to spend only a short time training to become a product demonstrator if you already have a high school diploma.
CAREER DESCRIPTION: Product Demonstrator
In general, product demonstrators demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. They also may sell demonstrated merchandise.
Product demonstrators furnish product samples and other incentives to convince people to buy products. They also record and report demonstration-related data such as the quantity of questions asked by the audience and the quantity of coupons distributed. Equally important, product demonstrators have to demonstrate and explain products, methods, or services so as to persuade clients to acquire products or utilize services. They are often called upon to suggest specific product purchases to meet clients' needs. They are expected to identify interested and qualified clients in order to furnish them with additional data. Finally, product demonstrators make ready and alter presentation contents to target specific audiences.
Every day, product demonstrators are expected to be able to speak clearly. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.
It is important for product demonstrators to sell products being promoted, and keep records of sales. They are often called upon to work as part of a team of demonstrators to deal with large crowds. They also practice demonstrations to insure that they will run smoothly. They are sometimes expected to visit trade shows and other venues to exhibit products or services, and to respond to questions from potential clients. Somewhat less frequently, product demonstrators are also expected to train demonstrators to present a company's products or services.
Product demonstrators sometimes are asked to transport and disassemble materials used in presentations. They also have to be able to contact businesses and civic establishments to organize to exhibit and sell product And finally, they sometimes have to instruct clients in modification of products.
Like many other jobs, product demonstrators must be reliable and believe in cooperation and coordination.
Similar jobs with educational opportunities in Sacramento include:
- Advertising Agent. Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Product Demonstrator Training
American River College - Sacramento, CA
American River College, 4700 College Oak Dr, Sacramento, CA 95841-4286. American River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 37,601 students. American River College has one to two year, associate's degree, and two to four year programs in Retailing and Retail Operations which graduated one, one, and zero students respectively in 2008.
Cosumnes River College - Sacramento, CA
Cosumnes River College, 8401 Center Parkway, Sacramento, CA 95823-5799. Cosumnes River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 14,518 students. Cosumnes River College has a two to four year program in Retailing and Retail Operations.
San Joaquin Delta College - Stockton, CA
San Joaquin Delta College, 5151 Pacific Ave, Stockton, CA 95207. San Joaquin Delta College is a large college located in Stockton, California. It is a public school with primarily 2-year programs and has 20,480 students. San Joaquin Delta College has a one to two year and a two to four year program in Retailing and Retail Operations which graduated one and zero students respectively in 2008.
Sacramento City College - Sacramento, CA
Sacramento City College, 3835 Freeport Blvd, Sacramento, CA 95822-1386. Sacramento City College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 26,175 students. Sacramento City College has a two to four year program in Retailing and Retail Operations.
LOCATION INFORMATION: Sacramento, California
Sacramento is located in Sacramento County, California. It has a population of over 463,794, which has grown by 13.9% in the past ten years. The cost of living index in Sacramento, 93, is below the national average. New single-family homes in Sacramento are valued at $185,300 on average, which is far less than the state average. In 2008, nine hundred thirty-four new homes were constructed in Sacramento, down from 1,337 the previous year.
The top three industries for women in Sacramento are health care, educational services, and public administration. For men, it is construction, public administration, and accommodation and food services. The average travel time to work is about 23 minutes. More than 23.9% of Sacramento residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.4%, is lower than the state average.
The unemployment rate in Sacramento is 14.7%, which is greater than California's average of 12.3%.
The percentage of Sacramento residents that are affiliated with a religious congregation, 36.9%, is less than both the national and state average. Pearly Gate Missionary Baptist Church, Peace Lutheran Church and Parkview Presbyterian Church are among the churches located in Sacramento. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Assemblies of God.
Sacramento is home to the Southern Pacific Shops and the Bing Maloney Golf Course as well as Alkali Flat North Historic District and Silva Field. Shopping centers in the area include Farmers Center Shopping Center, Florin Square Shopping Center and Franklin and Florin Shopping Center. Visitors to Sacramento can choose from Best Western Sutter House, Best for Less Motel-Cababa Lodge and AAA Residence Inn for temporary stays in the area.