Marketing and Advertising: Career and Education Opportunities in Sacramento, California
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Sacramento is located in Sacramento County, California. It has a population of over 463,794, which has grown by 13.9% in the past ten years. The cost of living index in Sacramento, 93, is below the national average. New single-family homes in Sacramento are valued at $185,300 on average, which is far less than the state average. In 2008, nine hundred thirty-four new homes were constructed in Sacramento, down from 1,337 the previous year.
The top three industries for women in Sacramento are health care, educational services, and public administration. For men, it is construction, public administration, and accommodation and food services. The average travel time to work is about 23 minutes. More than 23.9% of Sacramento residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.4%, is lower than the state average.
The unemployment rate in Sacramento is 14.7%, which is greater than California's average of 12.3%.
The percentage of Sacramento residents that are affiliated with a religious congregation, 36.9%, is less than both the national and state average. Pearly Gate Missionary Baptist Church, Peace Lutheran Church and Parkview Presbyterian Church are among the churches located in Sacramento. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Assemblies of God.
Sacramento is home to the Southern Pacific Shops and the Bing Maloney Golf Course as well as Alkali Flat North Historic District and Silva Field. Shopping centers in the area include Farmers Center Shopping Center, Florin Square Shopping Center and Franklin and Florin Shopping Center. Visitors to Sacramento can choose from Best Western Sutter House, Best for Less Motel-Cababa Lodge and AAA Residence Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.