Career and Education Opportunities for Copy Writers in Sacramento, California
Many educational and employment opportunities exist for copy writers in the Sacramento, California area. There are currently 17,800 working copy writers in California; this should grow by 19% to about 21,100 working copy writers in the state by 2016. This is better than the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Income for copy writers is about $32 per hour or $67,540 per year on average in California. Nationally, their income is about $25 hourly or $53,070 yearly. Compared with people working in the overall category of Writing and Editing, people working as copy writers in California earn more. They earn less than people working in the overall category of Writing and Editing nationally. People working as copy writers can fill a number of jobs, such as: advertising copy writer, creative services director, and ad copy writer.
There are forty-two schools of higher education in the Sacramento area, including six within twenty-five miles of Sacramento where you can get a degree to start your career as a copy writer. The most common level of education for copy writers is a Bachelor's degree. It will take about four years to learn to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Sacramento include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
San Joaquin Delta College - Stockton, CA
San Joaquin Delta College, 5151 Pacific Ave, Stockton, CA 95207. San Joaquin Delta College is a large college located in Stockton, California. It is a public school with primarily 2-year programs and has 20,480 students. San Joaquin Delta College has an associate's degree program in Mass Communication/Media Studies which graduated fifteen students in 2008.
Sacramento City College - Sacramento, CA
Sacramento City College, 3835 Freeport Blvd, Sacramento, CA 95822-1386. Sacramento City College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 26,175 students. Sacramento City College has an associate's degree and a two to four year program in Journalism.
Cosumnes River College - Sacramento, CA
Cosumnes River College, 8401 Center Parkway, Sacramento, CA 95823-5799. Cosumnes River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 14,518 students. Cosumnes River College has 2 areas of study related to Copy Writer. They are:
- Journalism, associate's degree which graduated 2 students in 2008.
- Broadcast Journalism, associate's degree.
University of California-Davis - Davis, CA
University of California-Davis, One Shields Avenue, Davis, CA 95616-8678. University of California-Davis is a large university located in Davis, California. It is a public school with primarily 4-year or above programs. It has 30,270 students and an admission rate of 59%. University of California-Davis has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-two and one students respectively in 2008.
American River College - Sacramento, CA
American River College, 4700 College Oak Dr, Sacramento, CA 95841-4286. American River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 37,601 students. American River College has an associate's degree program in Journalism.
California State University-Sacramento - Sacramento, CA
California State University-Sacramento, 6000 J St, Sacramento, CA 95819-2694. California State University-Sacramento is a large university located in Sacramento, California. It is a public school with primarily 4-year or above programs. It has 29,022 students and an admission rate of 67%. California State University-Sacramento has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated two and seven students respectively in 2008.
- Journalism, bachelor's degree which graduated 1 student in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Sacramento, California
Sacramento is located in Sacramento County, California. It has a population of over 463,794, which has grown by 13.9% in the past ten years. The cost of living index in Sacramento, 93, is below the national average. New single-family homes in Sacramento are valued at $185,300 on average, which is far less than the state average. In 2008, nine hundred thirty-four new homes were constructed in Sacramento, down from 1,337 the previous year.
The top three industries for women in Sacramento are health care, educational services, and public administration. For men, it is construction, public administration, and accommodation and food services. The average travel time to work is about 23 minutes. More than 23.9% of Sacramento residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.4%, is lower than the state average.
The unemployment rate in Sacramento is 14.7%, which is greater than California's average of 12.3%.
The percentage of Sacramento residents that are affiliated with a religious congregation, 36.9%, is less than both the national and state average. Pearly Gate Missionary Baptist Church, Peace Lutheran Church and Parkview Presbyterian Church are among the churches located in Sacramento. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Assemblies of God.
Sacramento is home to the Southern Pacific Shops and the Bing Maloney Golf Course as well as Alkali Flat North Historic District and Silva Field. Shopping centers in the area include Farmers Center Shopping Center, Florin Square Shopping Center and Franklin and Florin Shopping Center. Visitors to Sacramento can choose from Best Western Sutter House, Best for Less Motel-Cababa Lodge and AAA Residence Inn for temporary stays in the area.