Career and Education Opportunities for Advertising Agents in Roseville, California
Advertising agents can find many career and educational opportunities in the Roseville, California area. There are currently 21,000 jobs for advertising agents in California and this is projected to grow 21% to about 25,300 jobs by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn approximately $22 per hour or $46,620 yearly on average in California. Nationally they average about $20 per hour or $43,480 per year. Incomes for advertising agents are better than in the overall category of Sales and Clerical in California, and better than the overall Sales and Clerical category nationally.
The Roseville area is home to thirty-six schools of higher education, including two within twenty-five miles of Roseville where you can get a degree as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. It will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Roseville include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
American River College - Sacramento, CA
American River College, 4700 College Oak Dr, Sacramento, CA 95841-4286. American River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 37,601 students. American River College has an associate's degree program in Advertising.
Sacramento City College - Sacramento, CA
Sacramento City College, 3835 Freeport Blvd, Sacramento, CA 95822-1386. Sacramento City College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 26,175 students. Sacramento City College has an associate's degree program in Advertising which graduated two students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Roseville, California
Roseville is located in Placer County, California. It has a population of over 112,660, which has grown by 41.0% over the last ten years. The cost of living index in Roseville, 94, is below the national average. New single-family homes in Roseville cost $229,400 on average, which is far less than the state average. In 2008, six hundred seventy-six new homes were built in Roseville, down from 1,050 the previous year.
The three most popular industries for women in Roseville are health care, educational services, and public administration. For men, it is construction, public administration, and computer and electronic products. The average commute to work is about 26 minutes. More than 31.4% of Roseville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.8%, is higher than the state average.
The unemployment rate in Roseville is 11.7%, which is less than California's average of 12.3%.
The percentage of Roseville residents that are affiliated with a religious congregation, 37.2%, is less than both the national and state average. Faith Chapel Assembly of God Church, Bethel Lutheran Church and First Baptist Church of Roseville are all churches located in Roseville. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Roseville is home to the Diamond K Ranch and the Sierra View Country Club as well as Crestmont Park and Maidu Park. Shopping malls in the area include Roseville Square Shopping Center, Roseville Shopping Center and Bel Air Shopping Center. Visitors to Roseville can choose from Best Western Roseville Inn and Bridges at Woodcreek Oaks for temporary stays in the area.