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Career and Education Opportunities for Advertising Managers in Roseville, California

Advertising managers can find both educational opportunities and jobs in the Roseville, California area. About 6,300 people are currently employed as advertising managers in California. By 2016, this is expected to grow by 8% to about 6,800 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $39 hourly or $82,510 annually on average in California. Nationally they average about $38 per hour or $80,220 annually. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in California earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: advertising sales representative, advertising agency manager, and media promoter.

The Roseville area is home to thirty-six schools of higher education, including four within twenty-five miles of Roseville where you can get a degree as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Roseville include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

American River College - Sacramento, CA

American River College, 4700 College Oak Dr, Sacramento, CA 95841-4286. American River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 37,601 students. American River College has an associate's degree program in Advertising.

Cosumnes River College - Sacramento, CA

Cosumnes River College, 8401 Center Parkway, Sacramento, CA 95823-5799. Cosumnes River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 14,518 students. Cosumnes River College has an associate's degree program in Public Relations/Image Management.

Sacramento City College - Sacramento, CA

Sacramento City College, 3835 Freeport Blvd, Sacramento, CA 95822-1386. Sacramento City College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 26,175 students. Sacramento City College has an associate's degree program in Advertising which graduated two students in 2008.

University of Phoenix-Sacramento Valley Campus - Sacramento, CA

University of Phoenix-Sacramento Valley Campus, 2890 Gateway Oaks Drive, Suite 200, Sacramento, CA 95833-3632. University of Phoenix-Sacramento Valley Campus is a small university located in Sacramento, California. It is a private for-profit school with primarily 4-year or above programs and has 3,166 students. University of Phoenix-Sacramento Valley Campus has a bachelor's degree program in Marketing/Marketing Management which graduated five students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Roseville, California

Roseville, California
Roseville, California photo by J.smith

Roseville is located in Placer County, California. It has a population of over 112,660, which has grown by 41.0% over the last ten years. The cost of living index in Roseville, 94, is below the national average. New single-family homes in Roseville cost $229,400 on average, which is far less than the state average. In 2008, six hundred seventy-six new homes were built in Roseville, down from 1,050 the previous year.

The three most popular industries for women in Roseville are health care, educational services, and public administration. For men, it is construction, public administration, and computer and electronic products. The average commute to work is about 26 minutes. More than 31.4% of Roseville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.8%, is higher than the state average.

The unemployment rate in Roseville is 11.7%, which is less than California's average of 12.3%.

The percentage of Roseville residents that are affiliated with a religious congregation, 37.2%, is less than both the national and state average. Faith Chapel Assembly of God Church, Bethel Lutheran Church and First Baptist Church of Roseville are all churches located in Roseville. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Roseville is home to the Diamond K Ranch and the Sierra View Country Club as well as Crestmont Park and Maidu Park. Shopping malls in the area include Roseville Square Shopping Center, Roseville Shopping Center and Bel Air Shopping Center. Visitors to Roseville can choose from Best Western Roseville Inn and Bridges at Woodcreek Oaks for temporary stays in the area.