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Career and Education Opportunities for Public Relations Specialists in Roseville, California

If you want to be a public relations specialist, the Roseville, California area offers many opportunities both for education and employment. Currently, 26,000 people work as public relations specialists in California. This is expected to grow 19% to about 30,800 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn about $28 per hour or $58,700 yearly on average in California and about $24 per hour or $51,280 per year on average nationally. People working as public relations specialists can fill a number of jobs, such as: public information officer, media planner, and information specialist.

There are three schools within twenty-five miles of Roseville where you can study to be a public relations specialist, among thirty-six schools of higher education total in the Roseville area. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Roseville include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Cosumnes River College - Sacramento, CA

Cosumnes River College, 8401 Center Parkway, Sacramento, CA 95823-5799. Cosumnes River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 14,518 students. Cosumnes River College has an associate's degree program in Public Relations/Image Management.

California State University-Sacramento - Sacramento, CA

California State University-Sacramento, 6000 J St, Sacramento, CA 95819-2694. California State University-Sacramento is a large university located in Sacramento, California. It is a public school with primarily 4-year or above programs. It has 29,022 students and an admission rate of 67%. California State University-Sacramento has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two and seven students respectively in 2008.

University of California-Davis - Davis, CA

University of California-Davis, One Shields Avenue, Davis, CA 95616-8678. University of California-Davis is a large university located in Davis, California. It is a public school with primarily 4-year or above programs. It has 30,270 students and an admission rate of 59%. University of California-Davis has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-two and one students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Roseville, California

Roseville, California
Roseville, California photo by J.smith

Roseville is located in Placer County, California. It has a population of over 112,660, which has grown by 41.0% over the last ten years. The cost of living index in Roseville, 94, is below the national average. New single-family homes in Roseville cost $229,400 on average, which is far less than the state average. In 2008, six hundred seventy-six new homes were built in Roseville, down from 1,050 the previous year.

The three most popular industries for women in Roseville are health care, educational services, and public administration. For men, it is construction, public administration, and computer and electronic products. The average commute to work is about 26 minutes. More than 31.4% of Roseville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.8%, is higher than the state average.

The unemployment rate in Roseville is 11.7%, which is less than California's average of 12.3%.

The percentage of Roseville residents that are affiliated with a religious congregation, 37.2%, is less than both the national and state average. Faith Chapel Assembly of God Church, Bethel Lutheran Church and First Baptist Church of Roseville are all churches located in Roseville. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Roseville is home to the Diamond K Ranch and the Sierra View Country Club as well as Crestmont Park and Maidu Park. Shopping malls in the area include Roseville Square Shopping Center, Roseville Shopping Center and Bel Air Shopping Center. Visitors to Roseville can choose from Best Western Roseville Inn and Bridges at Woodcreek Oaks for temporary stays in the area.