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Career and Education Opportunities for Art Directors in Roseville, California

There are many career and education opportunities for art directors in the Roseville, California area. Currently, 16,000 people work as art directors in California. This is expected to grow by 14% to about 18,300 people by 2016. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

A person working as an art director can expect to earn about $43 per hour or $90,330 per year on average in California and about $37 hourly or $76,980 yearly on average in the U.S. as a whole. Earnings for art directors are better than earnings in the general category of Art and Design in California and better than general Art and Design category earnings nationally. Jobs in this field include: art coordinator, product designer, and presentation specialist.

There are six schools within twenty-five miles of Roseville where you can study to be an art director, among thirty-six schools of higher education total in the Roseville area. Given that the most common education level for art directors is an Associate's, or other 2-year degree, you can expect to spend about two years studying to be an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Roseville include:

  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Display Specialist. Plan and erect commercial displays.
  • Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
  • Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Music Composer. Write and transcribe musical scores.
  • Music Director. Direct and conduct instrumental or vocal performances by musical groups.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.

EDUCATIONAL OPPORTUNITIES: Art Director Training

Cosumnes River College - Sacramento, CA

Cosumnes River College, 8401 Center Parkway, Sacramento, CA 95823-5799. Cosumnes River College is a large college located in Sacramento, California. It is a public school with primarily 2-year programs and has 14,518 students. Cosumnes River College has an associate's degree program in Graphic Design which graduated one student in 2008.

Sierra College - Rocklin, CA

Sierra College, 5000 Rocklin Road, Rocklin, CA 95677-3397. Sierra College is a large college located in Rocklin, California. It is a public school with primarily 2-year programs and has 21,608 students. Sierra College has one to two year, associate's degree, and two to four year programs in Graphic Design which graduated two, nineteen, and zero students respectively in 2008.

The Art Institute of California-Sacramento - Sacramento, CA

The Art Institute of California-Sacramento, 2850 Gateway Oaks Dr-Ste 100, Sacramento, CA 95833. The Art Institute of California-Sacramento is a small school located in Sacramento, California. It is a private for-profit school with primarily 4-year or above programs. It has 134 students and an admission rate of 47%. The Art Institute of California-Sacramento has an associate's degree and a bachelor's degree program in Graphic Design.

International Academy of Design and Technology - Sacramento, CA

International Academy of Design and Technology, 2450 Del Paso Road-St 250, Sacramento, CA 95834. International Academy of Design and Technology is a small school located in Sacramento, California. It is a private for-profit school with primarily 4-year or above programs and has 486 students. International Academy of Design and Technology has an associate's degree and a bachelor's degree program in Graphic Design.

California State University-Sacramento - Sacramento, CA

California State University-Sacramento, 6000 J St, Sacramento, CA 95819-2694. California State University-Sacramento is a large university located in Sacramento, California. It is a public school with primarily 4-year or above programs. It has 29,022 students and an admission rate of 67%. California State University-Sacramento has a bachelor's degree program in Graphic Design which graduated fifty students in 2008.

Folsom Lake College - Folsom, CA

Folsom Lake College, 10 College Parkway, Folsom, CA 95630. Folsom Lake College is a medium sized college located in Folsom, California. It is a public school with primarily 2-year programs and has 9,142 students. Folsom Lake College has an associate's degree program in Graphic Design which graduated three students in 2008.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LOCATION INFORMATION: Roseville, California

Roseville, California
Roseville, California photo by J.smith

Roseville is located in Placer County, California. It has a population of over 112,660, which has grown by 41.0% over the last ten years. The cost of living index in Roseville, 94, is below the national average. New single-family homes in Roseville cost $229,400 on average, which is far less than the state average. In 2008, six hundred seventy-six new homes were built in Roseville, down from 1,050 the previous year.

The three most popular industries for women in Roseville are health care, educational services, and public administration. For men, it is construction, public administration, and computer and electronic products. The average commute to work is about 26 minutes. More than 31.4% of Roseville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.8%, is higher than the state average.

The unemployment rate in Roseville is 11.7%, which is less than California's average of 12.3%.

The percentage of Roseville residents that are affiliated with a religious congregation, 37.2%, is less than both the national and state average. Faith Chapel Assembly of God Church, Bethel Lutheran Church and First Baptist Church of Roseville are all churches located in Roseville. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Roseville is home to the Diamond K Ranch and the Sierra View Country Club as well as Crestmont Park and Maidu Park. Shopping malls in the area include Roseville Square Shopping Center, Roseville Shopping Center and Bel Air Shopping Center. Visitors to Roseville can choose from Best Western Roseville Inn and Bridges at Woodcreek Oaks for temporary stays in the area.