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Marketing and Advertising: Career and Education Opportunities in Riverside, California

Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Riverside, California
Riverside, California photo by SoCal L.A.

Riverside is located in Riverside County, California. It has a population of over 295,357, which has grown by 15.8% over the last ten years. The cost of living index in Riverside, 123, is far greater than the national average. New single-family homes in Riverside cost $328,500 on average, which is well above the state average. In 2008, sixty-nine new homes were built in Riverside, down from three hundred forty-two the previous year.

The top three industries for women in Riverside are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average travel time to work is about 29 minutes. More than 19.1% of Riverside residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.9%, is lower than the state average.

The unemployment rate in Riverside is 15.2%, which is greater than California's average of 12.3%.

The percentage of Riverside residents that are affiliated with a religious congregation, 43.0%, is less than both the national and state average. All Saints Episcopal Church, All Souls Universalist Church and Allen Chapel African Methodist Episcopal Church are all churches located in Riverside. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Riverside is home to the Riverside Art Museum and the Riverside Municipal Auditorium and Soldiers Memorial Building as well as Evans Park and Fairmount Park. Shopping malls in the area include Adams Plaza Shopping Center, Jurupa Grand Center Shopping Center and Five Points Shopping Center. Visitors to Riverside can choose from Airport-Inn, Arlington Motor Inn and Best Western of Riverside for temporary stays in the area.

Featured Online Colleges

Everest University
Liberty University
American InterContinental University Online

CAREERS WITHIN: Marketing and Advertising

Advertising Manager

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.